Iranian presidential election of 2009 was a surprising and unprecedented important one. The later events, however, turned it to bitter experience for Iranian nation. The post-election events could challenge the overthrow of system. Applying its soft power, however, the political system of IRI could manage them in its own benefits. The authors seek to find out the characteristics of the supreme leader and Iranian nation’s soft power. By applying a descriptive-analytical method and data collection through questionnaires and library sources, the authors have distributed a list of 13 questions among a sample of 90 persons out of a 120 statistical society. The findings shows that highlighting political participation, diversion prevention, the danger of enemy, fair criticism and dialogue, shedding light on the sedition dimensions, ultimatum and law’s reference were among the main factors of the leadership soft power. On the popular level, values such as Quran, the leadership of Velayat-e Faghih, Basiji and Ashuraai culture, martyrdom seeking, religious democracy, and steadfastness were basic elements of peoples’ soft power. By using such elements, altogether, the post-presidential elections were managed in 2009.