Culture-Communication Studies
Year:2018 | Volume:19 | Issue:41 (73) |Papers Count:8

Literature is a social document by analyzing which we can reach an outline for social situations of a given era. Islamic revolution era, has undergone so many developments and situdes with regard to social conditions of Iranian people that has been reflected in the poetry. In this paper, we have studied the social criticism reflected in the first to third decades of the Islamic revolution of Iran through discourse analysis method. In our research, we focused on prevailing discourses on social criticism reflected in the three decades of Islamic revolution.We made interview with ten experts of the field to select distinguished social poets of each one of the three decades, and then, we picked up 5 poems of each selected poets that displayed social criticism more prominently. In general, 75 poems from the three decades have been analyzed by the Practical Discourse Analysis Method (PDAM) and prevailing discourses on social criticism of each decade as well as development process of theses discourses.Summing up the analysis steps, six top discourses on social criticism reflected in poets’ poems of the three decades have been concluded in: criticism of social- moral erosion, criticism of social-cultural erosion, criticism of social-psychological erosion, criticism of social-economic erosion, criticism of social-religious erosion, and criticism of social-political erosion.

The main objective of this research is to investigate the amount of trust in smartphone based social networks in Tehran. In this research, 800 randomly selected researcher-made questionnaires were distributed among 15-45 year old Tehranian youths in five regions of north, south, east, west and center of Tehran. In the end, it was determined that trust is not related to age, education and place of residence of the users. Trust in different genders and marital status was not significantly different.The other achievement was the measure of trust, which was characterized by an average of 2.98, moderate and upward levels of confidence. Micro-variable “design and ease of use” has the most effect and micro-variable “security of software” has the least effect on trust.

"Environmental journalism” has been considered as one of the new disciplines aimed at raising citizens’ awareness and teaching environmental issues in the world language, while the Iranian press still does not have a special environmental page. Increasing awareness and participation of people in environmental protection by journalists is necessary due to the occurrence of environmental crises.Based on Agenda-Setting.T, Giving priority to environmental issues can enhance attention of people, the environmental literacy of citizens and authorities and their contribution to environmental protection. The main question of the present research is that the “professional criteria” of environmental journalism have been respected in the environmental press reports of Iran.In this research, with a quantitative content analysis methodology, 200 environmental reports of four newspapers in Iran, Etemad, East and Shahrvand in 1994, were analyzed based on the global criteria of environmental journalism of Vybek Rogrener and analyzed by 12 variables The findings show that 66.5 percent of the “process-oriented” criteria, 72.5 percent“ expressing outcomes”, 84 percent of the “opinion of the professors”, and 66.5 percent of the “topic relevance to other geographic regions” are not met, and only in 2.5% of the reports use the “map and chart application” to facilitate information. In general, there are significant differences between newspapers in terms of the 12 criteria of environmental journalism.

Today, computer games have become one of the most popular Entertainments in the world; A recreation that fascinate many people for hours beyond the real world and transforms the inaccessible hopes of each one into a virtual world. This kind of leisure time, considering its consequences, can be considered. This matter has attracted the attention of researchers in this field to the amount of game consumption, especially among the children and adolescents categories, and their attitude towards computer games. That this article has investigated different aspects of this topic. This study has been carried out among 7 to 40 years old people using multi-stage sampling method. The findings indicate that 79.6% of the people are familiar with computer games and video games, and 54.5% of them play games.Among the various genres, sports games, action and war have been the favorite games of the players. Overall, 13.4% of the total sample players had positive attitude toward games, 68.8% of the middle and 17.8% of them had negative attitude towards computer games.

The purpose of this research is to provide appropriate strategies for the cultural diplomacy of the Islamic Republic of Iran based on comparative comparisons with Iran & Turkey. This study examines the cultural characteristics of Iran and Turkey based on Globe and Hofstede studies, reviewing the current status and analysis of SWOT, choosing a suitable strategy for cultural diplomacy in Iran, and, finally, prioritizing strategies for the cultural diplomacy of the Islamic Republic of Iran.The research method is descriptive survey and in different phases of the research, various tools such as written sources, official and valid sites, deep interviews and questionnaires have been used. Quantitative data have been analyzed using statistical methods. The research community is an expert community of cultural management, communications and international relations, as well as cultural experts and advisers. The tool used to collect information is two questionnaires for SWOT analysis and hierarchical process analysis.The final score of the external factors assessment matrix showed that the organization’s opportunities are greater than its threats, and taking advantage of these opportunities can provide a better future. Therefore, the Cultural Diplomacy Organization of Iran has more opportunities in terms of external factors, and the final concept of internal factors evaluation matrix indicates that the organization is weak in terms of internal factors. Therefore, Iran’s cultural diplomacy institution is lower than average in terms of internal factors. Therefore, the optimal solution of cultural diplomacy strategy of the Islamic Republic of Iran was chosen as a protective remedy.In the prioritizing phase of strategy of cultural diplomacy solutions in Iran from the viewpoint of experts, conservative solution was in the first priority, respectively, offensive, competitive and defensive strategies were in the next priority.

Cinema industry of Iran can benefit from opportunities of social media to advertise its products. In this paper, Delphi method was used to identify key factors on the marketing of Iranian cinema through social media in three phases.18 members of specialists in fields of communications, media economics and marketing are gathered in the Delphi Panel. Finally, technical factors include “social media security” and “graphical quality of social media”, content factors including “movie quality”, “attractiveness of the teaser “, “posting attractive conversations”, “The opinions of who saw the film”, “opinions of Criticism and Cinema fans” and “The Presence of Cinema Stars”, Process factors include “the correct choice of social media”, “Social media reputation”, “word of mouth marketing”, “making groups of people interested in movies”, “interaction and communication with users” creation a social page at the time of making movie”, “knowing the audience”, “playing behind the scenes of the movies”, and “advertising by fans” and key factor in managing message, include “publication the correct information”, were agreed between experts.

Encoding and decoding are among the key processes of cultural and social communications.This article has tried to clarify the concepts of quadruple semiotic codes for visual communications proposed by Arthur Asa Berger; and to pursue these codes in the paintings of René Magritte, the well-known Belgian Surrealist artist. Four types of communicational codes as identified by Berger are: Metonymic, Analogic, Displaced and Condensed. Magritte has an idiosyncratic approach to Surrealism. He spent many years working as a commercial designer, and this most likely shaped his fine art, which often has abbreviated impact. His works have a powerful paradox: beauty, clarity and simplicity, against a cryptic provoking and shocking effect. As the result of this research, we may find traces of metonymic code in Magritte’s “The red model” (1935), analogic code in “The false mirror” (1929), displaced code in “The son of man” (1964), and condensed code in “The revealing of the present” (1936).

This article seeks to study various aspects of the European Union’s cultural diplomacy in the form of normative power and identify the mechanisms used by the Union in this regard, study its cultural diplomacy towards the Islamic Republic of Iran. The hypothesis is that regardless of the level and depth of political and economic relations between the European Union and its member states with Iran, which is consistently the basis of the EU’s policy towards the Islamic Republic of Iran, the use of cultural diplomacy in the normative and softe power of this union with the goal of aligning the Iranian society with the attitudes and interests of the Union and Finally putting pressure on the Iranian government by its people to open up a desirable space in the long run. The study finds that, although the European Union has not defined a single cultural diplomacy to influence the public and the public opinion of the Islamic Republic of Iran, these policies, however, are within the same framework of the European Union’s cultural policies since 1992 and the Maastricht Treaty as Policy Plans The European Union’s cultural dimension was defined in two ways: direct and indirect influence and influence, and continues to be covered by various topics within the framework of the soft power of the Union, with the tools of cultural diplomacy and normative power. This paper is descriptive-analytic and inferential methodology is used to achieve the research objectives.