In the current situation, despite the various social objections and crises, most of the officials and social and economical policymakers recommend the policies that, in the past, have been frequently adopted and resulted in numerous social dissatisfactions. According to this research, the complexity of today's problems, and the subjective/objective abstraction dominating on the society, makes the conventional use of the sociological conceptual dualities such as rationality/irrationality, tradition/modernity inappropriate for criticizing the existing trends-the trends which have currently replaced the industry with the different forms of financial capitals such as startups, and also the political and cultural public sphere with social networks and cyberspace. Hence, following Adorno's methodology/theory, this research, using a concrete structure (i. e the structure of startup companies), shows that one-sided and non-dialectical approach towards these concepts is not suitable to comprehend/criticize the current social situation and its problems. The results of this study indicate that these dualities are not just epistemological issues developed by sociologists and theorists to analyze social reality, but they are forming the present social order-an order which under critical/ irrational conditions including present conditions, is the mediation for a variety of regressions toward the forms of pre-modern politics and society. In the current situation, despite the various social objections and crises, most of the officials and social and economical policymakers recommend the policies that, in the past, have been frequently adopted and resulted in numerous social dissatisfactions. According to this research, the complexity of today's problems, and the subjective/objective abstraction dominating on the society, makes the conventional use of the sociological conceptual dualities such as rationality/irrationality, tradition/modernity inappropriate for criticizing the existing trends-the trends which have currently replaced the industry with the different forms of financial capitals such as startups, and also the political and cultural public sphere with social networks and cyberspace. In the current situation, despite the various social objections and crises, most of the officials and social and economical policymakers recommend the policies that, in the past, have been frequently adopted and resulted in numerous social dissatisfactions. According to this research, the complexity of today's problems, and the subjective/objective abstraction dominating on the society, makes the conventional use of the sociological conceptual dualities such as rationality/irrationality, tradition/modernity inappropriate for criticizing the existing trends-the trends which have currently replaced the industry with the different forms of financial capitals such as startups, and also the political and cultural public sphere with social networks and cyberspace. In the current situation, despite the various social objections and crises, most of the officials and social and economical policymakers recommend the policies that, in the past, have been frequently adopted and resulted in numerous social dissatisfactions. According to this research, the complexity of today's problems, and the subjective/objective abstraction dominating on the society, makes the conventional use of the sociological conceptual dualities such as rationality/irrationality, tradition/modernity inappropriate for criticizing the existing trends-the trends which have currently replaced the industry with the different forms of financial capitals such as startups, and also the political and cultural public sphere with social networks and cyberspace. In the current situation, despite the various social objections and crises, most of the officials and social and economical policymakers recommend the policies that, in the past, have been frequently adopted and resulted in numerous social dissatisfactions. According to this research, the complexity of today's problems, and the subjective/objective abstraction dominating on the society, makes the conventional use of the sociological conceptual dualities such as rationality/irrationality, tradition/modernity inappropriate for criticizing the existing trends-the trends which have currently replaced the industry with the different.