مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources
Journal: 

MEDIA STUDIES

Issue Info: 
  • Year: 

    2021
  • Volume: 

    16
  • Issue: 

    52
  • Pages: 

    7-19
Measures: 
  • Citations: 

    0
  • Views: 

    120
  • Downloads: 

    0
Abstract: 

Instagram, with its unlimited freedom and interactivity, has become the most important tool for political participation in Iran's elections. In this article, with the approach of persuasive verbal action of election materials and related issues in this platform, the effectiveness of its election participation has been evaluated. For this purpose, a qualitative method has been done by examining the Instagram contents of the 2020 parliamentary elections in two principled political spectrums [Fars News Agency, Rasaei, Dolat Bahar and Yaminpour] and reformists [Ali Nejad, Zibakalam and Tajzadeh] with Atlas TI software. For persuasive speech, John Searle uses five affirmative, requesting, expressive, declarative, and obligatory actions, which are the most important persuasive tools in electoral participation. In addition to not entering the election debate on Instagram, the fundamentalist spectrum has used only three actions of request, announcement and expression, and there is no commitment action that indicates a serious involvement in the election to improve the lives of voters. In the area of negative participation, reformist influencers have used four persuasive actions: expressive, declarative, affirmative, and request, which are consistent with the goals of negative participation. The first conclusion is that there is no trace of positive electoral participation [persuasive persuasive speech] in the Instagram content examined by the two political spectrums. The second result of political participation in this article is divided into two categories, negative and positive. The gray layer or passive ones whose criterion is not to vote in this work is known as negative political participation with the characteristic of conscious non-voting.

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Journal: 

MEDIA STUDIES

Issue Info: 
  • Year: 

    2021
  • Volume: 

    16
  • Issue: 

    52
  • Pages: 

    21-32
Measures: 
  • Citations: 

    0
  • Views: 

    134
  • Downloads: 

    0
Abstract: 

Based on Laclau and Mouffe's Discourse Theory, this study provides semantic systems of JCPOA-related discourse in the form of "Official / state" and "Conservative" discourse and their discursive battles, while Foregrounding / Backgrounding in field of language and media discourses through Dichotomous Paradigms. Contents of six media outlets were assessed in Persian calendar 1394 till 14th Aban1397. The field of research is divided to Micro and Macro levels. In Macro, Discourses are analyzed on base of Laclau and Moufeh's Discourse Theory. In Micro, Text Analysis is held on base of Dichotomy as Seperated semiosis system. Seven dichotomous were recognized. The articulation of both discourses in media content engross of dichotomized representation of "foregrounding self" and "backgrounding the other". Official/State discourse takes "sanction lift" moment along with "good deal / bad deal" and also Foregrounding of "Transparency / Rent". This discourse tries to articulate its meaning system through Empty Signifiers. Conservative discourse defines Ideological discursive moments and focus its Nodal Points on Antagonistic relations in order to break its competitor's hegemonic domination of "Constructive interaction" and "Interaction / Confrontation. Both discourse employ signifier in rival's Field of Discursivity, for creating dichotomy, as well as employing floating signifiers after threat of JCPOA.

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Author(s): 

Imani Zolfa

Journal: 

MEDIA STUDIES

Issue Info: 
  • Year: 

    2021
  • Volume: 

    16
  • Issue: 

    52
  • Pages: 

    33-41
Measures: 
  • Citations: 

    0
  • Views: 

    83
  • Downloads: 

    0
Abstract: 

Man’ s requirements to the use of Internet and the development of an interdisciplinary field called computational linguistics, which has allocated a separate position to itself by combining two majors such as linguistics and computational sciences on the one hand as well as the interested and the students’ needs to getting familiar with and being informed of the function of computational linguistics along with the lack of Persian resources in line with describing the field on the other hand, made the author to write down the results of her research on this major in which it has been introduced and to provide the students particularly the general linguistics researchers and the scholars of the relevant areas with it. Computational linguistics, artificial intelligence as well as natural language processing are considered as the key concepts the description and function of each of which have been elaborated on. Additionally, pointing out the machine translation which is considered as one of the most important achievements of the field and has allocated a high frequency of use among the students and professors especially those ones whose major is not the English Language field of study as well as refering to the frame semantics theory proposed by Fillmore (1975, 1982, 1985) and his project which has had an outstanding impact on computational linguistics, the current article will end.

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Journal: 

MEDIA STUDIES

Issue Info: 
  • Year: 

    2021
  • Volume: 

    16
  • Issue: 

    52
  • Pages: 

    43-67
Measures: 
  • Citations: 

    0
  • Views: 

    99
  • Downloads: 

    0
Abstract: 

Introduction: The purpose of this study is to provide a favorable model for managing national media relations with Iranian ethnic groups. Conclusion: To interview the experts, for a complete and comprehensive analysis in the field of national media relations management with Iranian ethnic groups, 30 people were interviewed openly and in depth. Methods: The method of this research is a qualitative theory of the existing theory. The statistical population of this research is professors and experts in the field of media management, social communication sciences and managers and senior deputies of the Islamic Republic Broadcasting Organization, which is controlled. Results: The results show that it is possible to increase ethnic participation by focusing on assessing the needs and opinions of ethnic audiences. Also, media productions should be based on ethnic culture, use of local language in ethnic programs, justice, highlighting, hope, ethnic diversity and pluralism, ethnic dialogue and empathy, empathy and language, introducing ethnic patterns, think tank, monitoring and demanding from responsible institutions. Optimal representation of relatives in provincial networks and extra-organizational interaction.

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Journal: 

MEDIA STUDIES

Issue Info: 
  • Year: 

    2021
  • Volume: 

    16
  • Issue: 

    52
  • Pages: 

    69-82
Measures: 
  • Citations: 

    0
  • Views: 

    97
  • Downloads: 

    0
Abstract: 

Tourism in 2019 accounts for ten percent of the world's gross domestic product, onetenth of the world's jobs, seven percent of total exports and four percent of total global investment. Therefore, considering the policies of the economy without increasing the importance of the foreign tourism industry, it was necessary to examine the factors of development of the tourism industry. In this study, the role of media diplomacy on the tourism industry is discussed. Therefore, the aim of this study was to investigate the relationship between media diplomacy and tourism industry, which was performed by cross-sectional descriptive method using a researcher-made questionnaire with Cronbach's alpha of 0. 9 and a sample of 250 people based on Cochran's formula among media and tourism professionals. In the descriptive evaluation, the respondents rated the prosperity of media diplomacy and the tourism industry as low in the country, and in the inferential results, regression was used regarding the relationship between these two variables, which in the first five indicators of the tourism industry: “ Soft power” have strong determinants and only the role of media diplomacy in identifying cities with a coefficient of determination of 0. 04 has been assessed as weak.

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Journal: 

MEDIA STUDIES

Issue Info: 
  • Year: 

    2021
  • Volume: 

    16
  • Issue: 

    52
  • Pages: 

    83-96
Measures: 
  • Citations: 

    0
  • Views: 

    84
  • Downloads: 

    0
Abstract: 

New media are increasingly penetrating many aspects of human social life and affecting the way they do business. In fact, social media has provided many ways for entrepreneurship. On the other hand, the role of new media in development is a debatable issue that can be used to improve the development process if the effects are properly recognized. Therefore, it is important to pay attention to taking advantage of all opportunities for development. Therefore, the present article aims to study the impact of new communication media on entrepreneurial skills and national development with emphasis on the role of startups. This research is a quantitative and descriptivecorrelational research. Based on the qualitative research Etemadi (2020), the important indicators that were identified for the role of new media in entrepreneurship and development, in the form of a questionnaire were provided to the statistical sample of the research. The statistical population of the study includes managers of active startups in the country. Due to the limited statistical population (754 startups), the sample size in this study is obtained from the Cochran formula for a limited community, which according to the results of the formula, the sample size is estimated at 255 people. Data were analyzed using LISREL software and all eight research hypotheses were confirmed. In fact, it was found that all four characteristics of social networks have a direct and significant impact on national development and entrepreneurial skills.

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Author(s): 

Esmaeili Rafioddin

Journal: 

MEDIA STUDIES

Issue Info: 
  • Year: 

    2021
  • Volume: 

    16
  • Issue: 

    52
  • Pages: 

    97-110
Measures: 
  • Citations: 

    0
  • Views: 

    143
  • Downloads: 

    0
Abstract: 

In the last century, there has been a cultural challenge between Iran and the West, and after the Islamic Revolution, this issue has been in the form of a kind of alienation, clearly, laying the groundwork and creating a kind of "discourse tension"; in a way, along this challenge, "secular discourse" is opposed to "Islamic discourse" inside Iran. Influenced by this confrontation, the field of art and especially cinema has also witnessed the alignment of the above two discourses. The one-line thinking of the secular approach to the world paves the way for the formation of intellectual discourse along the stream of Persian film. Given the principles of the secular world, this discourse seeks to provide new definitions and elements. This article tries to explain the central and peripheral elements of intellectual cinema. Then, with the new method of “ discourse semiotics” , the analysis of the movie House on Water, which is a suitable representative for the discourse of intellectual cinema, will be analyzed. According to the findings of this study, the central element of this discourse is giving originality to the West and the surrounding elements of this discourse are: originality of form, Denigration and Disappoint, subjectivism, disregard for the innate feelings of the audience, functional view of religion, lack of attention to religion and relativism.

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Journal: 

MEDIA STUDIES

Issue Info: 
  • Year: 

    2021
  • Volume: 

    16
  • Issue: 

    52
  • Pages: 

    111-126
Measures: 
  • Citations: 

    0
  • Views: 

    118
  • Downloads: 

    0
Abstract: 

With the expansion of virtual networks, the production and reading of texts has undergone fundamental changes so that previous theories are not able to explain all the existing reality. This study uses an ethnographic study of social networks to combine the theory of Encoding-Decoding and articulation of Stuart Hall to draw a semantic model of Iranian users in virtual networks. According to the findings, this space has special features such as scattering of thoughts, expanding on issues, simultaneous or alternating presence of strategy and tactics forces, and confiscation and re-confiscation of space. Furthermore, existence of neutral mechanisms, powerfull other dening mechanisms includes traumatizing, putting the same values on all issues, reacting to sanctifying policies, theatricality, and completing news puzzles, and mechanisms related to collective selfcreation based on tactical forces including icon-making and the formation of crowds, seek to giving chance to tactical forces and in other words, all the agents who have no power in the official space. The Iranian reading space is also accompany with active / passive, cross-sectional / continuous, and limited, intermediate, and macro activities. Finally, according to the characteristics of space and the mentioned mechanisms, three dimensions, including the collective production and interpretation of texts, ignoring the news and oppositional dialogue, were added to the dimensions of Hall readings, which shows that space empowers all actors to making sense.

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