Interaction design is an innovative and interdisciplinary new approach which refers to the relationship between people and products and services. This kind of design has been linked with many field of science, due to dedicated wide range of research activities. Previous studies indicated that this approach has been applied in various area of design such as industrial design, engineering design, service design and also the science related to the human computer interaction. In interaction design studies, there is a great emphasis on employing intangible characteristics related to user›s understanding of product in the form of interaction design. Also this approach is a perspective of many divers› components like culture, perceptual information, sensation, materials, function and feeling. On the other hand, today interaction design in not necessarily addressed to the interface design, but rather it is considered as an art to facilitate human interaction with products and services. Nowadays, the role and challenges of interaction design process in product design, is considered as a main identities factors in the living environments. Therefore in the present study, the role of interaction design in the urban furniture design has been investigated and used particularly in the public phone. The meaning topic in public phone has very important role in establishing communication between user and product. To this aim, while extended the implications associated with interaction design, data has been collected from library studies, observations, interviews and questioning. A -5 level likert scale was used in the current study. Results indicated that to provide and achievement the objective of this study, additional functions should be added to the exist public phones, such as: new services, using light under the phone numbers keys, nice and light sound during task performance, as well as new graphical and visual symbols.