The present study tried to investigate organizational factors and costumer stimulus effects on financial performance of insurance companies (the case of Dana insurance). The research was applicable and correlation. The research participants were all official and contractual clerks, who were employee during the study time, in Dana insurance company, they were 1647 people and considering Morgan table and the community volume they were 312 people, who were studying base on random sampling. In order for collecting data, questionnaire was used. Validity of the questionnaires was approved by some university authorities and the reliability of questionnaires was confirmed by Cronbach’ s Alpha of SPSS software. The results showed that organizational and customer stimulus factors had positive and meaningful effect on insurance companies’ financial performance.