MODARRES HUMAN SCIENCES
Year:2005 | Volume:9 | Issue:2 (TOME 39)|Papers Count:8

Because of information revolution, the whole pattern of human life has been changed. Trade is the one which is being affected the most. The new media (internet) has changed the way of transaction process, even buyer and seller behavior. Therefore marketing concept has changed and it has to be adapted to online situations.In this article, the authors are trying to design a conceptual framework for internet marketing mix. It is considered a new philosophy in marketing named relationship marketing. This model has factors that have impacts on the marketing mix. One of the factors is product life cycle and the other is customer maturity. Elements of the mix are combination of traditional and modern components that are: product, price, place, information gathering, communication, and branding. PLC has four stages and we define that customer maturity has three phases regarding to fuzzy logic. Therefore, in this model, we examine 12 boxes derived of multiplication of four and three. Consequently, the model was confirmed and found 10 integrated Marketing mixes regarding to different situations in product and customer maturity.

The aim of this research, Which lead to the study of those factors that influence the process is to design and clear up the model of automobile industry development technology in Iran, with putting emphasis on the exportation strategy of technology exportation/development of automobile industry and achievement of suitable model. The connoisseurs in the field of exportation development have presented different point of views and every researcher has tried to study the subject of exportation development.The method of performing is descritive research either within the field or the measurement, and the industrial situation of automobile manufacturing in Iran has been study and put into comparative estimate with Korea. Statistical community of the study, consistes of experts and managers and the necessary information for analysis was collected through questionnaire (in 112 questions) and interview. The most importand statistical test in use is Spearman correlation test that beside it, Wilcoxon and Friedman tests are used as well. Based on Spearman correlation test, there is a significant relation, among human resources development, organizational culture development, organizational structure development and managerial structure development on one hand and technology development on the other hand. (Human Resources Development-0.852), (Organizational Culture-0.879), (Organizational Structure-0.722), (Managerial Structure Development-0.861).One of the outcomes of this research, is making a comparison between Iran and Korea technology development situation with applying SWOT techniques and for so doing, Wilcoxon and Friedman tests are used which indicate. There is a meaningful difference between Iran and Korea from the viewpoint of technology development.At the end some suggestions for technology development, were allowed too.

The lean production is a philosophy and new view of product, which its birthplace is in Japan. This approach was prevailed in Europe and U.S.A. later on and highly welcomed there by many vehicle manufactures. In this method, it is tried to minimize the wastes and maximum productivity is obtained by all facilities, human resources and capital. The present article while introducing factors and particularities of lean production, tries to present a model which can compare the rate of compatibility of productive factories with criterions and specialties of lean production by using dimensional analysis (DA). According to researches done in this regard, the factors of lean production are divided into 9 major factors and 85 minor criterions. Then, integrity of effective factors is analyzed using statistical techniques of corelalion coefficient, multi-regression coefficient and analysis factor.One of the particularities and innovations in this article is the usage of lean production in factories for made to order. Because, most of the past researches have been a car manufacturing which has continues and based on product. The statistical society of this research is Sadid Industrial Group which has many large productive companies and is considered as one of the big productive companies in Iran. The obtained results state the importance of organization and leadership in lean production and information technology, management information system, human resources and supply chain management are considered respectively as other important factors in achieveing to lean production. Also the obtained result from factor analysis states that major factors of lean production are divided into two clusters. The first group includes information technology factors, leadership and organization, human resources, organization, purchasing and logistics, supply chain management, production process management and maintenance. And the second group includes total quality management, equipment and hardware management.

In this article, it has been tried to choose suitable production technology for a specific product with the use of Multiple Attribute Decision Making and TOPSIS Decision Making model. ELECTRE Decision Making Model has been used to evaluate and confirm the accuracy of its results.The offered model has been used for suitable Production technology in Paraffin Industry and the results have been compared with the view points of experinced experts in this industry.

Administrative corruption is a global problem that each administrative system in every country suffers from it. Therefore for managing corruption, public administration has applied different means and scholars have provided different views. One of them is "panoptic vision" that claims information technology is a major key and an enabling factor for controlling corruption. By providing several case, in this article this vision is criticized and it is showed information technology does not have considerable impact on administrative corruption but in some cases provide corruption opportunities. Thus, for using it as a means for managing corruption, we should consider other factors.

Todays, Entrepreneurship is considered as the Economic Development engine and all countries attempt to develop it in their countries. With respect to the high importance of entrepreneurship and the necessity of its development in our country, this research is aimed to study and design the organizational structure of entrepreneurship in Iran.In this research, using the comparative studies of sucessful entrepreneurship centers and with considering the theorical fundaments of designing organizational structure and local and reginal conditions of I. R. Iran, the appropriate organizational structure of entrepreneurship centers has been designed.

Politics is specifying the will of the state - which is the subject of politics science- and the Public Administration is implementing the will of state- which is the subject of Public Administration. These two have interaction. The Public Administration is a infrastructure for implementing the will of state and politics specify the structure of Public Administration. Analyzing one of them must be along with the other. One of the subjects that related to them is delegation of power. According to the rate of delegation of power, the methods of managing the Public administration are as following: centralized, concentrated, decentralized, federal and confederation.Federalism (that in this article is synonym to Administrative Federalism) is the subject of this article. In this article, at first definitions, related concepts, strengths and weaknesses of the Administrative Federalism, and the origins and circumstances necessary for the implementior of Administrative Federalism were explained and a kind of comparative study is rendered. Furthermore, the history and present status of centralization and decentralization in public administration in Iran were analyzed. Then, the possibility of implementing of Administrative Federalism in Iran was analyzed. Finally, the model of implementing Administrative Federalism in Iran was suggested.

Understanding sources of sustained competitive advantage for organization has become a major area of research in the field of strategic management. By reviewing its literature, sources of competitive advantage fall into three categories including environmental resources and capacity models, resource-based view, and network view.The environmental model emphasises on environmental factors such as attractiveness and structure of industries and five forces in gaining competitive advantage. But resource-based view emphasises on organizational resources, competencies and capabilities in gaining competitive advantage. In contrast network view emphasises on interorganizational relations and dynamic networks for gaining competitive advantage.Having verified that the need to integrate new and old theories seems to be greater than their apparent irreconcilability, thus this research tries to provide a jeneric framework by integrating three different views and present a contributional framework congruence for global competition. By using data gathering for auto industry and appling path analysis, research assumptions and conceptual model was tested.