A REVIEW OF BOOK MARKETING IN IRAN AND THE WORLD WITH AN EMPHASIS ON CHILDREN BOOKS

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MAKTABIFARD L.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: LIBRARY AND INFORMATION SCIENCE Year:2008 | Volume:11 | Issue:1 (41) Page(s): 185-214

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Title

A REVIEW OF BOOK MARKETING IN IRAN AND THE WORLD WITH AN EMPHASIS ON CHILDREN BOOKS

Author(s)

MAKTABIFARD L. | Issue Writer Certificate

Keywords

ECONOMICS OF PUBLISHINGQ2

BOOK BUSINESSQ4

BOOK MARKETINGQ2

BOOK MARKETING METHODSQ4

PUBLISHERSQ2

CHILDREN'S PUBLISHERSQ4

Abstract

Book PUBLISHERS as producers of the one of most essential cultural goods need to use methods of marketing. Marketing follows two main approaches: product-oriented and market-oriented. Regarding the market-oriented approach concentration on consumers and their needs on the one hand and book characteristics as cultural goods on the other, using market-oriented approach are recommended. BOOK MARKETING is feasible in different methods. Some activities and methods such as organizing book fairs, innovation in management of bookshops and using new technology in book distribution and selling, advertising, periodical PUBLISHERS catalogs, book reviews in journals and newspaper, weblogs, public libraries and other cultural bureaus, further attention to book appearance, book launch ceremonies, so on, lead to development of BOOK MARKETING situation in Iran. Based on available documents, some of the above mentioned activities were more frequent among children's PUBLISHERS than adult PUBLISHERS. Meanwhile, many Iranian PUBLISHERS are not interested in heavy investment and activities in BOOK MARKETING because they believe this business is not cost-benefit.

Cites

INVESTIGATING THE MODERATING ROLE OF CUSTOMER DEMOGRAPHY IN THE RELATIONSHIPS BETWEEN MARKETING MIX ELEMENTS OF STORY BOOKS AND BOOK BUYING

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APA: Copy

MAKTABIFARD, L.. (2008). A REVIEW OF BOOK MARKETING IN IRAN AND THE WORLD WITH AN EMPHASIS ON CHILDREN BOOKS. LIBRARY AND INFORMATION SCIENCE, 11(1 (41)), 185-214. SID. https://sid.ir/paper/102487/en

Vancouver: Copy

MAKTABIFARD L.. A REVIEW OF BOOK MARKETING IN IRAN AND THE WORLD WITH AN EMPHASIS ON CHILDREN BOOKS. LIBRARY AND INFORMATION SCIENCE[Internet]. 2008;11(1 (41)):185-214. Available from: https://sid.ir/paper/102487/en

IEEE: Copy

L. MAKTABIFARD, “A REVIEW OF BOOK MARKETING IN IRAN AND THE WORLD WITH AN EMPHASIS ON CHILDREN BOOKS,” LIBRARY AND INFORMATION SCIENCE, vol. 11, no. 1 (41), pp. 185–214, 2008, [Online]. Available: https://sid.ir/paper/102487/en

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