The Presentation of a Pattern for Service Design and Development Process with a Competitiveness Approach in Iran Banking Industry

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Soltani Negad Mahdi; fathi Hafeshjani Kiamars; HASHEMZADEH GHOLAMREZA; Alirezaee Abotorab

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Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS INTELLIGENCE MANAGEMENT STUDIES Year:2021 | Volume:9 | Issue:36 Page(s): 71-112

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Information Journal Paper

Title

The Presentation of a Pattern for Service Design and Development Process with a Competitiveness Approach in Iran Banking Industry

Author(s)

Soltani Negad Mahdi | fathi Hafeshjani Kiamars | HASHEMZADEH GHOLAMREZA | Alirezaee Abotorab | Issue Writer Certificate

Keywords

Smart Economy

Competitiveness

Service Design and Development Process

Banking Industry

Grounded Theory Strategy

Abstract

The main purpose of the study is to explore the important issues and their relations to present a pattern for design and development process of financial services with a Competitiveness approach in Iran Banking Industry. The study applies mixed method as its methodology. The qualitative section approach is based on Grounded Theory Strategy. The data-collection instrument consists of semi-structured interview with twelve research and innovation experts and managers in Banking Industry selected through purposeful as well as snowball sampling. Dimensions and components of design and development process of financial services were extracted and compiled in a Grounded Theory conceptual model. The main phenomenon, process design and development services in the field of banking. Lastly, the final model were formulated and presented with regard to casual, intervening and contextual conditions as well as strategies and results. In quantitative section, the data was collected by a researcher-made questionnaire consisting of 236 items and the descriptive-survey method was used for analysis and explanation of proposed pattern. Finally, the findings of the study shows that the managers and policy-makers of Banking Industry should consider all casual, intervening and contextual conditions as well as strategies and outcomes for successful development of banking modern products and services,They also should step into the identified phases of modern service development with a Competitiveness and market-based approach.

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APA: Copy

Soltani Negad, Mahdi, fathi Hafeshjani, Kiamars, HASHEMZADEH, GHOLAMREZA, & Alirezaee, Abotorab. (2021). The Presentation of a Pattern for Service Design and Development Process with a Competitiveness Approach in Iran Banking Industry. JOURNAL OF BUSINESS INTELLIGENCE MANAGEMENT STUDIES, 9(36 ), 71-112. SID. https://sid.ir/paper/1030732/en

Vancouver: Copy

Soltani Negad Mahdi, fathi Hafeshjani Kiamars, HASHEMZADEH GHOLAMREZA, Alirezaee Abotorab. The Presentation of a Pattern for Service Design and Development Process with a Competitiveness Approach in Iran Banking Industry. JOURNAL OF BUSINESS INTELLIGENCE MANAGEMENT STUDIES[Internet]. 2021;9(36 ):71-112. Available from: https://sid.ir/paper/1030732/en

IEEE: Copy

Mahdi Soltani Negad, Kiamars fathi Hafeshjani, GHOLAMREZA HASHEMZADEH, and Abotorab Alirezaee, “The Presentation of a Pattern for Service Design and Development Process with a Competitiveness Approach in Iran Banking Industry,” JOURNAL OF BUSINESS INTELLIGENCE MANAGEMENT STUDIES, vol. 9, no. 36 , pp. 71–112, 2021, [Online]. Available: https://sid.ir/paper/1030732/en

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