Investigating some of the Factors Affecting Agritourism Development in the Citrus Gardens (Studied Case: Caspian Sea Coastal Provinces)

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MAHMOODI MARYAM; CHIZARI MOHAMMAD; KALANTARI KHALIL; ROKNADIN EFTEKHARI ABDOLREZA

Title

Investigating some of the Factors Affecting Agritourism Development in the Citrus Gardens (Studied Case: Caspian Sea Coastal Provinces)

Author(s)

MAHMOODI MARYAM | CHIZARI MOHAMMAD | KALANTARI KHALIL | ROKNADIN EFTEKHARI ABDOLREZA | Issue Writer Certificate

Keywords

Multifunctional Agriculture

Monofunctional Agriculture

Agritourism

Commodity and Non-commodity Outputs

Entrepreneurship

Abstract

This study investigates some factors affecting Agritourism development in the citrus gardens in the Caspian Sea coastal provinces. A questionnaire was used for collecting the data. The statistical population of this study was monofunctional and multifunctional citrus gardens in three provinces of Mazandaran, Gilan, and Golestan. Sampling and completing the questionnaire were performed using stratified random sampling and available sampling methods, respectively. The collected data were analyzed as descriptive and inferential statistics (logistic regression test) using SPSS software. In order to determine the predictor variables, the decision of citrus gardeners to provide Agritourism services, the results of the logistic regression test showed that the variables participation in Entrepreneurship courses, the amount of knowledge and skills in the development of Agritourism, entrepreneurial skills, and spirit of gardeners, and their attitude towards diversification of agricultural activities could predict 66. 7% of the dependent variable changes (acceptance of Agritourism). Introduction As one of the multifunctional agricultural strategies, Agritourism refers to farming-related activities carried out on a working farm or other agricultural settings for recreational, tourism, and educational purposes (Arroyo et al., 2013). In the Caspian Sea coastal provinces, despite the suitable conditions for developing this type of tourism, these activities have not developed much. So, the primary purpose of this research was to investigate and identify some factors affecting the provision and development of tourism services by gardeners of Caspian Sea coastal provinces (Golestan, Gilan, and Mazandaran provinces). Materials and Methods The statistical population of this research included all multifunctional and monofunctional gardeners in Golestan, Gilan, and Mazandaran provinces. Using Cochran's formula, the sample size of monofunctional gardeners was calculated to be 280 people (N=12004). Samples were selected using a stratified random sampling method. The estimation method was used since there was no valid data on the population size of gardeners providing agricultural tourism services (or multifunctional gardeners). In this section, after interviews with managers and officials and farmers and residents of villages, the statistical population of multifunctional gardeners in this study was estimated to be 240 people. Using the Morgan sampling table, the sample size was calculated to be 148 people selected using the convenience sampling method. A questionnaire was used to collect data. In order to calculate the reliability of the questionnaire, Cronbach's alpha method was used, using the results of completing 30 pre-test questionnaires in Roknkola village located in Ghaemshahr city, and Cronbach's alpha coefficient was calculated to be higher than 0. 7 for all sections of the questionnaire. The collected data were analyzed in the form of descriptive and inferential statistics (logistic regression test) using SPSS software. Discussion and Results This study showed that the attitude of multifunctional gardeners who provided Agritourism services in their gardens toward Agritourism development was relatively positive, while monofunctional gardeners showed a neutral perspective. Knowledge and skill of monofunctional and multifunctional gardeners in developing Agritourism were moderate and high, respectively. Results also showed that attending the Entrepreneurship training courses, level of knowledge and skill in developing Agritourism, entrepreneurial spirit and skill, and gardeners' attitude toward Agritourism explained 66. 7 percent of the dependent variable (provision of Agritourism). Conclusions In this study, the two variables of age and the amount of income did not significantly affect the prediction of the variable of acceptance and implementation of tourism businesses. In contrast, the farmers' entrepreneurial knowledge and skill are one of the variables affecting the acceptance and implementation of Multifunctional Agriculture and diversification of agricultural activities, including the provision of Agritourism services. Hence, strengthening the entrepreneurial skills of farmers is recommended as a creative and innovative response to environmental changes, including agricultural multifunctionality. Some other recommendations in this regard are: Organizing appropriate training courses to strengthen farmers' skills and entrepreneurial spirit using a balanced combination of human and technical communication skills. Providing Entrepreneurship education in schools, vocational schools, and agricultural colleges in order to introduce and strengthen the concept and spirit of Entrepreneurship and training the entrepreneurial workforce in cooperation with the Ministry of Education, Ministry of Agricultural Jihad, and non-governmental organizations. Establish a system of incentives (especially financial) or subsidies for farmers who have a specific business management plan (for example, supporting farmers who have a specific business strategy or providing incentives) and financial and monetary funding for projects with a prerequisite for Entrepreneurship education).

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APA: Copy

MAHMOODI, MARYAM, CHIZARI, MOHAMMAD, KALANTARI, KHALIL, & ROKNADIN EFTEKHARI, ABDOLREZA. (2022). Investigating some of the Factors Affecting Agritourism Development in the Citrus Gardens (Studied Case: Caspian Sea Coastal Provinces). TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 17(57 ), 79-111. SID. https://sid.ir/paper/1031721/en

Vancouver: Copy

MAHMOODI MARYAM, CHIZARI MOHAMMAD, KALANTARI KHALIL, ROKNADIN EFTEKHARI ABDOLREZA. Investigating some of the Factors Affecting Agritourism Development in the Citrus Gardens (Studied Case: Caspian Sea Coastal Provinces). TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)[Internet]. 2022;17(57 ):79-111. Available from: https://sid.ir/paper/1031721/en

IEEE: Copy

MARYAM MAHMOODI, MOHAMMAD CHIZARI, KHALIL KALANTARI, and ABDOLREZA ROKNADIN EFTEKHARI, “Investigating some of the Factors Affecting Agritourism Development in the Citrus Gardens (Studied Case: Caspian Sea Coastal Provinces),” TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), vol. 17, no. 57 , pp. 79–111, 2022, [Online]. Available: https://sid.ir/paper/1031721/en

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Scientific Information Database

ISSN: 2588-4824

Journal Paper

Investigating some of the Factors Affecting Agritourism Development in the Citrus Gardens (Studied Case: Caspian Sea Coastal Provinces)