The role of social media marketing and brand social identity in the clothing industry with emphasis on the criteria of the Supreme Council of the Cultural Revolution

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Alidoost Zoghi Peyman; CHIRANI EBRAHIM; Azadeh Del MohammadReza

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: ISLAMIC REVOLUTION APPROACH Year:2021 | Volume:15 | Issue:55 Page(s): 177-194

Download Full-Text

View:

Download:

Cites:

Information Journal Paper

Title

The role of social media marketing and brand social identity in the clothing industry with emphasis on the criteria of the Supreme Council of the Cultural Revolution

Author(s)

Alidoost Zoghi Peyman | CHIRANI EBRAHIM | Azadeh Del MohammadReza | Issue Writer Certificate

Keywords

Brand

Social Media

Social Identity

clothing industry

Marketing

Supreme Council of the Cultural Revolution

Abstract

The present article examines and studies the Social Media Marketing and Social Identity of the Brand in the Iranian clothing industry with emphasis on the criteria of the Supreme Council of the Cultural Revolution. The main question of the article is: Does the Marketing of the clothing industry, as one of the distinctive features in today's world of economics and management, meet the criteria of the Supreme Council of the Cultural Revolution? And by considering these criteria, will Social Media Marketing and Social Identity of Brands be able to play an effective role in promoting national and indigenous patterns of clothing and lifestyle of people in society? The hypothesis that can be made on this basis is: In the Iranian clothing industry, which is based on the emphasis on cultural identity, especially in the era of rapid globalization, there is a reciprocal relationship between Social Media and Brands in the field of Marketing. The results show that the criteria in the approvals of the Supreme Council of the Cultural Revolution as the highest cultural institution in the field of clothing, can use Marketing as a powerful tool to create a culture in the field of clothing and lifestyle of people in accordance with established principles.

Cites

No record.

References

No record.

Cite

APA: Copy

Alidoost Zoghi, Peyman, CHIRANI, EBRAHIM, & Azadeh Del, MohammadReza. (2021). The role of social media marketing and brand social identity in the clothing industry with emphasis on the criteria of the Supreme Council of the Cultural Revolution. ISLAMIC REVOLUTION APPROACH, 15(55 ), 177-194. SID. https://sid.ir/paper/1034727/en

Vancouver: Copy

Alidoost Zoghi Peyman, CHIRANI EBRAHIM, Azadeh Del MohammadReza. The role of social media marketing and brand social identity in the clothing industry with emphasis on the criteria of the Supreme Council of the Cultural Revolution. ISLAMIC REVOLUTION APPROACH[Internet]. 2021;15(55 ):177-194. Available from: https://sid.ir/paper/1034727/en

IEEE: Copy

Peyman Alidoost Zoghi, EBRAHIM CHIRANI, and MohammadReza Azadeh Del, “The role of social media marketing and brand social identity in the clothing industry with emphasis on the criteria of the Supreme Council of the Cultural Revolution,” ISLAMIC REVOLUTION APPROACH, vol. 15, no. 55 , pp. 177–194, 2021, [Online]. Available: https://sid.ir/paper/1034727/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops