Investigating the Application of Values and Development of Common Values in Order to Increase the Social Capital of Influencers: A Case Study of Influencers on Instagram Social Network

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Sadr Zadeh Mehdi; bayat Mona; AKHAVAN KHARAZIAN MARYAM

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Social capital Management Year:2021 | Volume:8 | Issue:1 Page(s): 151-179

Download Full-Text

Persian Verion

View:

286

Download:

Cites:

Information Journal Paper

Title

Investigating the Application of Values and Development of Common Values in Order to Increase the Social Capital of Influencers: A Case Study of Influencers on Instagram Social Network

Author(s)

Sadr Zadeh Mehdi | bayat Mona | AKHAVAN KHARAZIAN MARYAM | Issue Writer Certificate

Keywords

Social capital

Value

Shared value

Influencer

Social networks

Abstract

Considering the fundamental role of Values as one of the dimensions of social-capital, the undeniable effect of shared-Values on social-capital, and the importance of networks and social norms in it, the purpose of this study is to answer these questions: “, What are the Values that Influencers most commonly disseminate in their target communities using their high social-capital? ”, , “, Which Values are most desirable in their target communities? ”,and “, Have they been successful in developing shared-Values with their audience? ”,We also examined the role of context in Value system prioritization. This research was conducted in the context of Instagram social network. The sample consisted of 240 Instagram posts that were extracted by non-probability purposive sampling method. First, eight Influencers with the highest social-capital were selected, their posts during 3 years were reviewed, and their top 10 posts each year (in terms of desirability for the audience, determined based on the Likes) were selected. This field-based research is qualitative in terms of data type, exploratory in terms of certainty, and applied in terms of findings. It is unique in socialcapital studies as it focuses on Values as one of the dimensions of Social capital and examines the shared-Values that play a key role in increasing social-capital. It has also achieved valuable and practical results about the most common Values that domestic and foreign Influencers with the most social-capital have disseminated, as well as the priority of desirable Values in these societies. It has also found that Influencers have largely failed to develop shared-Values with their target communities. Finally, it has been shown that the Value system is different in different societies.

Multimedia

No record.

Cites

No record.

References

No record.

Cite

APA: Copy

Sadr Zadeh, Mehdi, bayat, Mona, & AKHAVAN KHARAZIAN, MARYAM. (2021). Investigating the Application of Values and Development of Common Values in Order to Increase the Social Capital of Influencers: A Case Study of Influencers on Instagram Social Network. SOCIAL CAPITAL MANAGEMENT, 8(1 ), 151-179. SID. https://sid.ir/paper/1038627/en

Vancouver: Copy

Sadr Zadeh Mehdi, bayat Mona, AKHAVAN KHARAZIAN MARYAM. Investigating the Application of Values and Development of Common Values in Order to Increase the Social Capital of Influencers: A Case Study of Influencers on Instagram Social Network. SOCIAL CAPITAL MANAGEMENT[Internet]. 2021;8(1 ):151-179. Available from: https://sid.ir/paper/1038627/en

IEEE: Copy

Mehdi Sadr Zadeh, Mona bayat, and MARYAM AKHAVAN KHARAZIAN, “Investigating the Application of Values and Development of Common Values in Order to Increase the Social Capital of Influencers: A Case Study of Influencers on Instagram Social Network,” SOCIAL CAPITAL MANAGEMENT, vol. 8, no. 1 , pp. 151–179, 2021, [Online]. Available: https://sid.ir/paper/1038627/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops