The Effect of Sport Consumer’, s Hostility on Purchasing Intention in Original and Copycat Brands

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Jabbari Oranj Fatemeh; NAGHIZADEH BAGHI ABBAS; Nobakht Farzad

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: SPORT MANAGEMENT AND MARKETING Year:2021 | Volume:2 | Issue:3 Page(s): 12-27

Download Full-Text

View:

Download:

Cites:

Information Journal Paper

Title

The Effect of Sport Consumer’, s Hostility on Purchasing Intention in Original and Copycat Brands

Author(s)

Jabbari Oranj Fatemeh | NAGHIZADEH BAGHI ABBAS | Nobakht Farzad | Issue Writer Certificate

Keywords

Stable hostility

Situational hostility

Purchasing intention

Original brand

Copycat brand

Abstract

Purpose: The purpose of this study is to determine the situational and stable hostility of Ardabil sports consumers and its effect on the intention to buy in the original brands and Nike copycats. Methods: This study was a descriptive cross-sectional study and the statistical population consists of all athletes of different disciplines in Ardabil. The sampling method was multi-stage and to determine the sample size, the Cochran formula of unlimited community was used and the sample size was 385 people. Moradi and Zarei (2011), and Jalilvand et al (2011) questionnaires were used to assess the purchase intention and by examining the tools of Klein et al (1998), Nijsen and Douglas (2004), Atenson and Klein (2005), Hassanzadeh and Meshbaki Esfahani (2015), questions related to hostility were prepared according to the historical memory and events of Iran. SPSS24 and Smart PLS3 software were used to answer the research questions. Results: The results showed that in athletes, both situational and stable hostility have a negative and significant effect on the intention to buy the main Nike brand. In the case of the copycat brand, the effect of stable hostility on the intention to buy was positive and significant, but the situational hostility of athletes had no effect on their intention to buy Nike Copycat. Conclusion: Situational and stable hostility of consumers towards the United States has a negatively the intention to buy the original Nike brand.

Multimedia

No record.

Cites

No record.

References

No record.

Cite

APA: Copy

Jabbari Oranj, Fatemeh, NAGHIZADEH BAGHI, ABBAS, & Nobakht, Farzad. (2021). The Effect of Sport Consumer’, s Hostility on Purchasing Intention in Original and Copycat Brands. JOURNAL OF RESEARCH IN SPORT MANAGEMENT AND MARKETING, 2(3), 12-27. SID. https://sid.ir/paper/1039835/en

Vancouver: Copy

Jabbari Oranj Fatemeh, NAGHIZADEH BAGHI ABBAS, Nobakht Farzad. The Effect of Sport Consumer’, s Hostility on Purchasing Intention in Original and Copycat Brands. JOURNAL OF RESEARCH IN SPORT MANAGEMENT AND MARKETING[Internet]. 2021;2(3):12-27. Available from: https://sid.ir/paper/1039835/en

IEEE: Copy

Fatemeh Jabbari Oranj, ABBAS NAGHIZADEH BAGHI, and Farzad Nobakht, “The Effect of Sport Consumer’, s Hostility on Purchasing Intention in Original and Copycat Brands,” JOURNAL OF RESEARCH IN SPORT MANAGEMENT AND MARKETING, vol. 2, no. 3, pp. 12–27, 2021, [Online]. Available: https://sid.ir/paper/1039835/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops