Semiotics of Iranian identity in graphic design and film titles (Case study: Jafar Khan Is Back from Farang, 1998)

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Karimi Naseri Mofrad Shayesteh; Ahmad Panah Seyed Aboutorab

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: Year:2023 | Volume:1 | Issue:2 Page(s): 127-140

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Information Journal Paper

Title

Semiotics of Iranian identity in graphic design and film titles (Case study: Jafar Khan Is Back from Farang, 1998)

Author(s)

Karimi Naseri Mofrad Shayesteh | Ahmad Panah Seyed Aboutorab | Issue Writer Certificate

Keywords

Semiotics

Titrage

Motion graphics

Iranian graphics

film

Abstract

Due to the social nature of human existence, social identity and cultural factors are one of the influential components in his life. Art can show the identity of a nation when deep cultural ties and familiarity with the roots of society are formed. Considering the importance of using national identity in titling Iranian films, the leading research aims to investigate the visual elements and visual and written Semiotics related to Iranian thought in titling one of the prominent films by using Peirce’, s theory of Semiotics and the research method is descriptive-analytical. The subject of the study is the title of the movie Jaafar Khan is Back from Farang produced in 1987 AD, which is important due to the presence of images and symbols related to Iranian graphics. In the visual analysis section, the title is divided into 34 plans and the color composition of each view is specified. After that, the meaning and concepts of the symbols are presented in the table, and the images that have the appearance of Iranian motifs, tools and customs are displayed. The results of this research are as follows: in the images and compositions, it is not enough only with Iranian motifs,rather, it displays Iranian thought. Many signs convey messages implicitly, indirectly and sometimes with hints just like old Iranian artists who used to convey the message to their audience indirectly. Colors also have conceptual and symbolic expression. The variety of technique and illustration and the use of moving graphics of this title were innovative in its time.

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APA: Copy

Karimi Naseri Mofrad, Shayesteh, & Ahmad Panah, Seyed Aboutorab. (2023). Semiotics of Iranian identity in graphic design and film titles (Case study: Jafar Khan Is Back from Farang, 1998). JOURNAL OF INTERDISCIPLINARY STUDIES OF VISUAL ARTS, 1(2 ), 127-140. SID. https://sid.ir/paper/1040211/en

Vancouver: Copy

Karimi Naseri Mofrad Shayesteh, Ahmad Panah Seyed Aboutorab. Semiotics of Iranian identity in graphic design and film titles (Case study: Jafar Khan Is Back from Farang, 1998). JOURNAL OF INTERDISCIPLINARY STUDIES OF VISUAL ARTS[Internet]. 2023;1(2 ):127-140. Available from: https://sid.ir/paper/1040211/en

IEEE: Copy

Shayesteh Karimi Naseri Mofrad, and Seyed Aboutorab Ahmad Panah, “Semiotics of Iranian identity in graphic design and film titles (Case study: Jafar Khan Is Back from Farang, 1998),” JOURNAL OF INTERDISCIPLINARY STUDIES OF VISUAL ARTS, vol. 1, no. 2 , pp. 127–140, 2023, [Online]. Available: https://sid.ir/paper/1040211/en

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