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Information Journal Paper

Title

The Impact of Aggressive Business Strategy on the Relationship between Corporate Social Performance and Market Response in the Coronavirus Period

Pages

  141-170

Abstract

 Purpose: The present study investigates the effect of Business Strategy on the relationship between Corporate Social Performance and market reaction in the corona period. Methodology: This research is applied in terms of purpose and in terms of methodology, correlation and causal type (post-event). The statistical population of the study was the companies listed on the Tehran Stock Exchange and using the systematic elimination sampling method, 129 companies were selected as a sample of the research in an 8-year period between 2013 and 2020. To test the research hypotheses, multivariate regression method with combined data (year-company) and Stata software were used. Results: The results of the study show that in the coronavirus period, the disclosure of corporate social responsibility in the long run has a direct impact on the market reaction of investors. Also, in the coronavirus period, the disclosure of corporate social responsibility has a direct long-term effect on the level of abnormal returns. Conclusion: Findings show that in the coronavirus period, aggressive strategy has a direct effect on the relationship between corporate social responsibility disclosure and the market response of investors. Also, the use of aggressive strategy in the coronavirus period affects the relationship between corporate social disclosure and abnormal returns. Contribution: Companies that increased their innovation and social activities during the Coronavirus crisis, faced increased investors' reactions and long-term stock returns.

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  • Cite

    APA: Copy

    BASHIRIMANESH, NAZANIN, & Amiri, Soghra. (2022). The Impact of Aggressive Business Strategy on the Relationship between Corporate Social Performance and Market Response in the Coronavirus Period. ACCOUNTING AND SOCIAL INTERESTS, 12(2 ), 141-170. SID. https://sid.ir/paper/1046627/en

    Vancouver: Copy

    BASHIRIMANESH NAZANIN, Amiri Soghra. The Impact of Aggressive Business Strategy on the Relationship between Corporate Social Performance and Market Response in the Coronavirus Period. ACCOUNTING AND SOCIAL INTERESTS[Internet]. 2022;12(2 ):141-170. Available from: https://sid.ir/paper/1046627/en

    IEEE: Copy

    NAZANIN BASHIRIMANESH, and Soghra Amiri, “The Impact of Aggressive Business Strategy on the Relationship between Corporate Social Performance and Market Response in the Coronavirus Period,” ACCOUNTING AND SOCIAL INTERESTS, vol. 12, no. 2 , pp. 141–170, 2022, [Online]. Available: https://sid.ir/paper/1046627/en

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