Space Consumption and Redefining Femininity,A Study of Women's Cafe Experience in Shiraz

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Ghaffari Nasab Esfandiar; Mohammad Taqi Nezhad Raana

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Journal Paper

Paper Information

Journal: Journal of Applied Sociology Year:2021 | Volume:32 | Issue:2 (82) Page(s): 49-70

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Information Journal Paper

Title

Space Consumption and Redefining Femininity,A Study of Women's Cafe Experience in Shiraz

Author(s)

Ghaffari Nasab Esfandiar | Mohammad Taqi Nezhad Raana | Issue Writer Certificate

Keywords

Experience

Femininity

the café

Gender Space

Consumption

Abstract

Introduction: Today, cafes, as one of the modern urban spaces, have become an integral part of our lives. They are known as an intellectual symbol and manifestation of the consumer life, especially in connection with the lifestyle of young people. By going to a cafe and drinking coffee, one enters into a complex social relationship that creates a culture of cafe Experience. Having a historical view of the social space (the contrast between tradition and modernity and the lifestyle arising from those two spaces), we are witnessing a transformation from the form of a coffee house to a cafe and/or a coffee shop. The most important difference between a cafe and a coffee house is the possibility of transgender individuality in cafes and the manifestation of collective and unisex identities in coffee houses. Therefore, people Experience the city differently according to their gender. In the new social space, women, like men, can walk in the city, go to cafes and redefine them by using different public spaces. In the present study, the authors to see what changes women’, s cafe Experience brings to their definition of Femininity. In other words, how do women redefine their identity by attending cafes and consuming space? How does women's cafeteria challenge the masculine structural norms of the city? How do women, with their new definition of Femininity, use it as a tactic to seize Gender Space in cities? Therefore, in order to understand the Experience that women have of the city, it is necessary to pay attention to gender as an aspect of their identity, and this leads us to consider the interaction between the city and gender. This reveals the role of space in the formation of gender identities and the type of power relations that exist. In this study, we look at de Certeau's feminist reading in urban spaces. De Certeau provides a good theoretical framework for understanding the production of urban space and its Experience through the daily work of the inhabitants of a city. For consumers, urban consumers are seen as materials that actively use culture and reproduce the right atmosphere for themselves. Walking in the city is organized by spatial order and is, by nature, a tactic by the actors. It is with this walk in the city that many stories are told and the city is rewritten...

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APA: Copy

Ghaffari Nasab, Esfandiar, & Mohammad Taqi Nezhad, Raana. (2021). Space Consumption and Redefining Femininity,A Study of Women's Cafe Experience in Shiraz. JOURNAL OF APPLIED SOCIOLOGY, 32(2 (82) ), 49-70. SID. https://sid.ir/paper/1052829/en

Vancouver: Copy

Ghaffari Nasab Esfandiar, Mohammad Taqi Nezhad Raana. Space Consumption and Redefining Femininity,A Study of Women's Cafe Experience in Shiraz. JOURNAL OF APPLIED SOCIOLOGY[Internet]. 2021;32(2 (82) ):49-70. Available from: https://sid.ir/paper/1052829/en

IEEE: Copy

Esfandiar Ghaffari Nasab, and Raana Mohammad Taqi Nezhad, “Space Consumption and Redefining Femininity,A Study of Women's Cafe Experience in Shiraz,” JOURNAL OF APPLIED SOCIOLOGY, vol. 32, no. 2 (82) , pp. 49–70, 2021, [Online]. Available: https://sid.ir/paper/1052829/en

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