Responsibility of the company's social impact and environmental orientation in marketing performance in health food companies

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Andervazh Leila; Rajabipour Maybodi Alireza; GHASEMI HAMEDANI IMAN; Zarbazoo Marsha

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Journal Paper

Paper Information

Journal: JOURNAL OF ENVIRONMENTAL SCIENCE AND TECHNOLOGY Year:2021 | Volume:23 | Issue:8 (111) Page(s): 267-280

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Title

Responsibility of the company's social impact and environmental orientation in marketing performance in health food companies

Author(s)

Andervazh Leila | Rajabipour Maybodi Alireza | GHASEMI HAMEDANI IMAN | Zarbazoo Marsha | Issue Writer Certificate

Keywords

corporate responsibility

health-based companies

environmental orientation

marketing performance

green marketing

Abstract

Background and Objective: The purpose of this study was to explain the impact of corporate social responsibility and environmental orientation variables on green marketing performance (green internal marketing orientation, green marketing tactics and strategic green marketing orientation) and then the impact of these variables on marketing performance was examined. Material and Methodology: This research is in the category of applied research in terms of purpose and is in the category of descriptive-survey research in terms of implementation method and the data collection tool is a structured questionnaire. The statistical population of all health-oriented companies in Tehran province is about 1120 companies. In this research, the sampling method was a simple random method and the sample size according to the statistical population of 1120 was 286 companies, which was determined according to the Cochran's formula and at an error level of 5%. Findings: Based on the results of this study, only the hypothesis of the impact of corporate social responsibility on the trend of green internal marketing has not been confirmed and other hypotheses have been confirmed. Discussion and Conclusion: In the first hypothesis, considering that the t-statistic is equal to 1. 57 and this value is in the range (1. 96,-1. 96), so it is not significant. Therefore, it is clear that at the level of 95% confidence of corporate social responsibility has no effect on the trend of green internal marketing.-) is so it can be concluded that this hypothesis is not significant-13. 45. Therefore, it is clear that environmental orientation has no effect on green internal marketing orientation.

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APA: Copy

Andervazh, Leila, Rajabipour Maybodi, Alireza, GHASEMI HAMEDANI, IMAN, & Zarbazoo, Marsha. (2021). Responsibility of the company's social impact and environmental orientation in marketing performance in health food companies. JOURNAL OF ENVIRONMENTAL SCIENCE AND TECHNOLOGY, 23(8 (111) ), 267-280. SID. https://sid.ir/paper/1067311/en

Vancouver: Copy

Andervazh Leila, Rajabipour Maybodi Alireza, GHASEMI HAMEDANI IMAN, Zarbazoo Marsha. Responsibility of the company's social impact and environmental orientation in marketing performance in health food companies. JOURNAL OF ENVIRONMENTAL SCIENCE AND TECHNOLOGY[Internet]. 2021;23(8 (111) ):267-280. Available from: https://sid.ir/paper/1067311/en

IEEE: Copy

Leila Andervazh, Alireza Rajabipour Maybodi, IMAN GHASEMI HAMEDANI, and Marsha Zarbazoo, “Responsibility of the company's social impact and environmental orientation in marketing performance in health food companies,” JOURNAL OF ENVIRONMENTAL SCIENCE AND TECHNOLOGY, vol. 23, no. 8 (111) , pp. 267–280, 2021, [Online]. Available: https://sid.ir/paper/1067311/en

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