Branding and Political-Perceptual Marketing of Fear and Violence through Media Advertising: Focusing on the ISIS Dabiq Magazine

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Beidollahkhani Arash

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Journal Paper

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Journal: Year:2022 | Volume:7 | Issue:2 Page(s): 239-267

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Information Journal Paper

Title

Branding and Political-Perceptual Marketing of Fear and Violence through Media Advertising: Focusing on the ISIS Dabiq Magazine

Author(s)

Beidollahkhani Arash | Issue Writer Certificate

Keywords

BrandQ4

ISILQ4

MarketingQ4

TerrorismQ4

DabiqQ4

Abstract

Like the commercial-electoral market, Terrorism also has a political marketplace where terrorist groups Branding their idea to their audiences as producers and sellers, so that they can make an easy perception of their actions through Branding inside of targeting audiences and giving their Brand an attractive structure. The Islamic State of Iraq and the Levant (ISIL) and its propaganda and Branding methods are among the important cases for examining the Branding structure of terrorist groups. Terrorist Branding is a form of media propaganda for the target audience. The paper’s aim focuses on the communication aspects of the ISIS online propaganda magazine (Dabiq) to explain the political Marketing and Branding of ISIL. The ISIL main hypothesis of this paper, therefore, is that Daesh has been able to attract different audiences within a limited period of time by Branding its ideas and focusing on the perception of fear and violence in the political market of Terrorism. The research method is content analysis of Dabiq magazine in order to reveal the political Marketing and Branding methods of ISIS through textual analysis. The findings of the research show that, despite the weakening of ISIL, its basic ideas, including the ideal of the Islamic caliphate, are still followed through Marketing and Branding strategies.

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