Structural model of the effect of adaptive sale behavior strategy on marketing effectiveness: mediated role of marketing emphasis in handmade carpet industry

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AMINI ALIREZA; MAZROUI NASRABADI ESMAEIL; JAFARI TAYBEH

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Journal: GOLJAAM Year:2018 | Volume:- | Issue:33 Page(s): 105-123

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Title

Structural model of the effect of adaptive sale behavior strategy on marketing effectiveness: mediated role of marketing emphasis in handmade carpet industry

Author(s)

AMINI ALIREZA | MAZROUI NASRABADI ESMAEIL | JAFARI TAYBEH | Issue Writer Certificate

Keywords

Marketing EffectivenessQ1

Adaptive sale behaviorQ1

Marketing EmphasizesQ1

Handmade CarpetQ1

Abstract

Change in sales behavior during customers’ interactions based on received information about the nature of their position gives more information about their situation and needs and finally it obtains customer satisfaction and Marketing Effectiveness. In this study, the impact of adaptive selling behavior and mediated role of marketing emphasis on Marketing Effectiveness of Handmade Carpet has been investigated. The interest population of this research is Handmade Carpet dealers in Tehran city. its sample size was calculated 305 people by Cochran's formula and random sampling method was used. researchers utilized structural equation modeling (SEM) to analyze gathered data. The results showed that adaptive selling behavior has direct effect on Marketing Emphasizes and Marketing Effectiveness in Handmade Carpet. Moreover, Marketing Emphasizes mediate the relationship between adaptive selling behavior and Marketing Effectiveness.

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APA: Copy

AMINI, ALIREZA, MAZROUI NASRABADI, ESMAEIL, & JAFARI, TAYBEH. (2018). Structural model of the effect of adaptive sale behavior strategy on marketing effectiveness: mediated role of marketing emphasis in handmade carpet industry. GOLJAAM, -(33 ), 105-123. SID. https://sid.ir/paper/109074/en

Vancouver: Copy

AMINI ALIREZA, MAZROUI NASRABADI ESMAEIL, JAFARI TAYBEH. Structural model of the effect of adaptive sale behavior strategy on marketing effectiveness: mediated role of marketing emphasis in handmade carpet industry. GOLJAAM[Internet]. 2018;-(33 ):105-123. Available from: https://sid.ir/paper/109074/en

IEEE: Copy

ALIREZA AMINI, ESMAEIL MAZROUI NASRABADI, and TAYBEH JAFARI, “Structural model of the effect of adaptive sale behavior strategy on marketing effectiveness: mediated role of marketing emphasis in handmade carpet industry,” GOLJAAM, vol. -, no. 33 , pp. 105–123, 2018, [Online]. Available: https://sid.ir/paper/109074/en

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