DESIGNING AND RANKING INTERNAL MARKETING MIX FACTORSOF IRANIAN CARPET

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

CHITSAZIAN AMIRHOSEIN; CHITSAZIAN ALIREZA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: GOLJAAM Year:2010 | Volume:- | Issue:17 Page(s): 53-69

Download Full-Text

Persian Verion

View:

1,197

Download:

Cites:

Information Journal Paper

Title

DESIGNING AND RANKING INTERNAL MARKETING MIX FACTORSOF IRANIAN CARPET

Author(s)

CHITSAZIAN AMIRHOSEIN | CHITSAZIAN ALIREZA | Issue Writer Certificate

Keywords

MARKETING MIXQ2

CARPETQ3

HISTORICAL AND ARTISTIC GENTILITYQ2

PRODUCTQ3

PROMOTIONQ3

PLACE AND PRICEQ3

Abstract

MARKETING MIX is one of the most important devices that is used in marketing planning. MARKETING MIX refes to factors and controllable variables that Marketing managers use to satisfy target customers. Marketing scholars identify different factors for different PRODUCTs. In this research at first we proposed five factor model for CARPET MARKETING MIX. Then we tested and ranked these factors. Findings showed that HISTORICAL AND ARTISTIC GENTILITY is the most important factor in MARKETING MIX. Then PROMOTION, PRODUCT, price and at last place are other factors in marketing plan.

Cites

No record.

References

Cite

APA: Copy

CHITSAZIAN, AMIRHOSEIN, & CHITSAZIAN, ALIREZA. (2010). DESIGNING AND RANKING INTERNAL MARKETING MIX FACTORSOF IRANIAN CARPET. GOLJAAM, -(17), 53-69. SID. https://sid.ir/paper/109140/en

Vancouver: Copy

CHITSAZIAN AMIRHOSEIN, CHITSAZIAN ALIREZA. DESIGNING AND RANKING INTERNAL MARKETING MIX FACTORSOF IRANIAN CARPET. GOLJAAM[Internet]. 2010;-(17):53-69. Available from: https://sid.ir/paper/109140/en

IEEE: Copy

AMIRHOSEIN CHITSAZIAN, and ALIREZA CHITSAZIAN, “DESIGNING AND RANKING INTERNAL MARKETING MIX FACTORSOF IRANIAN CARPET,” GOLJAAM, vol. -, no. 17, pp. 53–69, 2010, [Online]. Available: https://sid.ir/paper/109140/en

Related Journal Papers