The Genesis of Academic Influencers in Iran

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varijkazemi Abbas

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Journal Paper

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Journal: Research in Deviance and Social Problems Year:2022 | Volume:2 | Issue:4 Page(s): 1-33

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Information Journal Paper

Title

The Genesis of Academic Influencers in Iran

Author(s)

varijkazemi Abbas | Issue Writer Certificate

Keywords

Celebrity Culture

Influencers

Academic Influencers

Social Networks

Strength of weak ties

Abstract

The present article studies, influential academic people in Iran and indicate that the position of Influencers in the academic environment has also found its place. To conduct this study, we first investigate the concept of fame culture and then review the relationship between university and influencer culture. The next step is to study the typology of academic Influencers in Iran through a literature review, as well as the study of seven professors’ Instagram pages. In general, three general types have been identified. The first category is traditional celebrities, who mostly have a small presence on Social Networks. The second category is professors-Influencers, i. e. those who were born within Social Networks and whose presence, activity and reputation in the virtual world are greater than in the outside world. The third group has a hybrid identity and has an enriching experience in terms of age, but they are not related to the first group. In other words, they are on the border between the first and the second type, but they have a little bit of their former reputation in the world outside of cyberspace, and they have also created a new position for themselves in Social Networks. In the comparison between these three types of academics, the major distinctions of academic celebrities as emerging figures will be explained. The professors-Influencers are born and live in Social Networks, they owe their fame to these networks, they establish a more horizontal relationship with their audience, they address a more general population, and they are well aware of the Strength of weak ties. And finally, they appear in the role of new intellectual leaders in society

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