Marketing Tactics for Iran’s Non-Oil Trade Development with Focusing on the Economic Potential of Eurasian Union

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Ghertasi Parnian; Saberi Haghayegh Rahmat Ali

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ISSN: 2588-4824

Journal Paper

Paper Information

Journal: Management Research in Iran Year:2023 | Volume:26 | Issue:4 Page(s): 123-143

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Information Journal Paper

Title

Marketing Tactics for Iran’s Non-Oil Trade Development with Focusing on the Economic Potential of Eurasian Union

Author(s)

Ghertasi Parnian | Saberi Haghayegh Rahmat Ali | Issue Writer Certificate

Keywords

EurasiaQ4

Non-Oil ExportQ4

Export TacticsQ4

Nuts ExportQ4

Russian MarketQ4

Abstract

The export of agricultural goods, especially nuts, plays a significant role in providing foreign exchange income from Non-Oil Exports. Due to the inadequacy of the models presented in the existing theoretical foundations, this research was conducted with a developmentalist view of the non-oil economy with the aim of designing a model for nuts Export Tactics to Russia. This research follows the sequential mixed method. First by using the library method, nuts Export Tactics were extracted. Then in the qualitative part, the initial tactics were presented through interviews to 25 experts who were selected through the snowball sampling method, while confirming them, additional tactics were extracted. Data collection in the quantitative part was also done using a questionnaire which its reliability was confirmed by Cronbach alpha method and its validity was confirmed by content validity method. By asking 110 Nuts Exporters who were selected through judgmental sampling method, the final tactics were ranked using the TOPSIS method. The results showed that the best way to developing the Nuts Export to Russia is using of 30 tactics which have the following priority: Integration of small companies to achievement of reliable brand and production on an economic scale, Establishing the joint bank of Iran and Russia and opening branches in both countries to facilitate financial transfers, Controlling pollution and reducing the use of pollutants in export affairs and other tactics in the research model.

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