THE RELATIONSHIP BETWEEN CULTURAL VALUES AND INDIVIDUAL VARIABLES WITH COMPUTER USE AMONG UNIVERSITY STUDENTS

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AMANI SARIBAGLOO J.; GHOLAMALI LAVASANI M.; EJEI J.; KHEZRI AZAR H.

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Journal: INTERNATIONAL JOURNAL OF BEHAVIORAL SCIENCES Year:2011 | Volume:5 | Issue:1 (15) Page(s): 1-10

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Information Journal Paper

Title

THE RELATIONSHIP BETWEEN CULTURAL VALUES AND INDIVIDUAL VARIABLES WITH COMPUTER USE AMONG UNIVERSITY STUDENTS

Author(s)

AMANI SARIBAGLOO J. | GHOLAMALI LAVASANI M. | EJEI J. | KHEZRI AZAR H. | Issue Writer Certificate

Keywords

TECHNOLOGYQ2

CULTURAL VALUESQ1

INNOVATIVENESSQ2

USEFULNESSQ2

COMPUTERQ3

Abstract

Introduction: The current study aimed at structural equation modeling of the relationship between CULTURAL VALUES (individualism/collectivism, masculinity/femininity, uncertainty avoidance, power distance) and COMPUTER use, with regard to the meditational effects of personal INNOVATIVENESS, perceived USEFULNESS and ease of use applying.Method: Three hundred and eighty-one B.A students in Tehran University answered a questionnaire comprising of the following subscales: perceived USEFULNESS and ease of use; willingness to innovate; individualism/collectivism, uncertainty avoidance, and power distance and masculinity/femininity. Partial least squares method was used for data analysis.Results: Findings, in general, showed personal INNOVATIVENESS, USEFULNESS and ease of use had a meditational role in the relationship between individualism/collectivism, masculinity/femininity, uncertainty avoidance, power distance, and COMPUTER use: individualism/collectivism exerted an indirect positive influence on use through personal INNOVATIVENESS, USEFULNESS and ease of use. In addition, uncertainty avoidance and power distance had an indirect negative influence on use through personal INNOVATIVENESS, perceived ease of use and USEFULNESS. On the other hand, perceived ease of use influenced COMPUTER use indirectly and positively, with the perceived USEFULNESS being the meditational variable.Conclusions: Individual variables and CULTURAL VALUES can predict student’s COMPUTER use.

Cites

IMPACT OF HOFSTED’S CULTURE ON CUSTOMER’S TRUST IN ONLINE SHOPPING CONSIDERING THE MEDIATORY ROLE OF THE CUSTOMER’S PERCEPTION OF CORPORATION

References

THE RELATIONSHIP BETWEEN PAIN SELF-EFFICACY AND PAIN INTENSITY IN MULTIPLE SCLEROSIS PATIENTS

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APA: Copy

AMANI SARIBAGLOO, J., GHOLAMALI LAVASANI, M., EJEI, J., & KHEZRI AZAR, H.. (2011). THE RELATIONSHIP BETWEEN CULTURAL VALUES AND INDIVIDUAL VARIABLES WITH COMPUTER USE AMONG UNIVERSITY STUDENTS. INTERNATIONAL JOURNAL OF BEHAVIORAL SCIENCES, 5(1 (15)), 1-10. SID. https://sid.ir/paper/129681/en

Vancouver: Copy

AMANI SARIBAGLOO J., GHOLAMALI LAVASANI M., EJEI J., KHEZRI AZAR H.. THE RELATIONSHIP BETWEEN CULTURAL VALUES AND INDIVIDUAL VARIABLES WITH COMPUTER USE AMONG UNIVERSITY STUDENTS. INTERNATIONAL JOURNAL OF BEHAVIORAL SCIENCES[Internet]. 2011;5(1 (15)):1-10. Available from: https://sid.ir/paper/129681/en

IEEE: Copy

J. AMANI SARIBAGLOO, M. GHOLAMALI LAVASANI, J. EJEI, and H. KHEZRI AZAR, “THE RELATIONSHIP BETWEEN CULTURAL VALUES AND INDIVIDUAL VARIABLES WITH COMPUTER USE AMONG UNIVERSITY STUDENTS,” INTERNATIONAL JOURNAL OF BEHAVIORAL SCIENCES, vol. 5, no. 1 (15), pp. 1–10, 2011, [Online]. Available: https://sid.ir/paper/129681/en

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