Analyzing Start Ups’ Behavioural Model Based on the Customer Development Model (Case Study: Startups in the Accelerators of Tehran)

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SAKHDARI KAMAL; ZAREI BEHROUZ; SADEGHI BEHZAD

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Journal Paper

Paper Information

Journal: JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT Year:2017 | Volume:10 | Issue:3 Page(s): 397-415

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Information Journal Paper

Title

Analyzing Start Ups’ Behavioural Model Based on the Customer Development Model (Case Study: Startups in the Accelerators of Tehran)

Author(s)

SAKHDARI KAMAL | ZAREI BEHROUZ | SADEGHI BEHZAD | Issue Writer Certificate

Keywords

Behavioural modelQ1

Customer development modelQ1

StartupQ1

Template case studyQ1

Abstract

Despite the increasing importance of Startups for countries, there is incomplete understanding of successful start ups’ bahavioural model in the entrepreneurship literature. In this vein, this research aims to analyze the Behavioural model of successful Startups in accelerators of Tehran. This study is applied in terms of purpose, and qualitative in terms of data gathering method. Our in-depth analysis of 12 Startups with Template case study strategy indicates that the Behavioural model of successful Startups fits the Customer development model. In particular, six behavioural principles entailing focusing on problem before solution, tendency for trial and error, stating with low scale, flexibility, the simultaneous development of customers and products, and reducing the costs or affordable loss are the dominant bahaviours observed in this study. This provides valuable insights for scholars and potential entrepreneurs in regard to effective behavioural actions while starting a new business.

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APA: Copy

SAKHDARI, KAMAL, ZAREI, BEHROUZ, & SADEGHI, BEHZAD. (2017). Analyzing Start Ups’ Behavioural Model Based on the Customer Development Model (Case Study: Startups in the Accelerators of Tehran). JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT, 10(3 ), 397-415. SID. https://sid.ir/paper/131351/en

Vancouver: Copy

SAKHDARI KAMAL, ZAREI BEHROUZ, SADEGHI BEHZAD. Analyzing Start Ups’ Behavioural Model Based on the Customer Development Model (Case Study: Startups in the Accelerators of Tehran). JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT[Internet]. 2017;10(3 ):397-415. Available from: https://sid.ir/paper/131351/en

IEEE: Copy

KAMAL SAKHDARI, BEHROUZ ZAREI, and BEHZAD SADEGHI, “Analyzing Start Ups’ Behavioural Model Based on the Customer Development Model (Case Study: Startups in the Accelerators of Tehran),” JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT, vol. 10, no. 3 , pp. 397–415, 2017, [Online]. Available: https://sid.ir/paper/131351/en

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