Designing a Framework of entrepreneurial marketing network in pharmaceutical small and medium sized enterprises

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ZIYAE BABAK; REZVANI MEHRAN; bayati elahe

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Journal Paper

Paper Information

Journal: JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT Year:2017 | Volume:10 | Issue:3 Page(s): 417-436

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Information Journal Paper

Title

Designing a Framework of entrepreneurial marketing network in pharmaceutical small and medium sized enterprises

Author(s)

ZIYAE BABAK | REZVANI MEHRAN | bayati elahe | Issue Writer Certificate

Keywords

NetworkingQ1

entrepreneurial marketingQ1

Small and Medium Sized BusinessesQ2

Abstract

Today, Networking is considered as a tool which can be used to improve the marketing of entrepreneurial organizations. Small and medium-sized companies use Networking to become more agile in recognizing market opportunities. In this research, we have had interviews with managers of medical companies of Tehran and we reach to some results about Networking in marketing. The research applied in terms of purpose and Grounded theory approach is used. After collecting the data, we analyzed them by Atlas T software. According to the findings, managers of small and medium-sized companies in medical realm use Networking in marketing in addition to using communication activities such as cooperation and social participation. The results showed that relations and Networking have a positive relationship, and new relations and Networking are positively related to entrepreneurial bahaviour

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APA: Copy

ZIYAE, BABAK, REZVANI, MEHRAN, & bayati, elahe. (2017). Designing a Framework of entrepreneurial marketing network in pharmaceutical small and medium sized enterprises. JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT, 10(3 ), 417-436. SID. https://sid.ir/paper/131355/en

Vancouver: Copy

ZIYAE BABAK, REZVANI MEHRAN, bayati elahe. Designing a Framework of entrepreneurial marketing network in pharmaceutical small and medium sized enterprises. JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT[Internet]. 2017;10(3 ):417-436. Available from: https://sid.ir/paper/131355/en

IEEE: Copy

BABAK ZIYAE, MEHRAN REZVANI, and elahe bayati, “Designing a Framework of entrepreneurial marketing network in pharmaceutical small and medium sized enterprises,” JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT, vol. 10, no. 3 , pp. 417–436, 2017, [Online]. Available: https://sid.ir/paper/131355/en

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