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Information Journal Paper

Title

Investigating the role of saffron business clusters in rural development (case study: South Khorasan Province)

Author(s)

Riahi Reyhaneh | Mirdamadi Seyed Mehdi | Faraj Elah Hosseini Seyyed Jamal | Omidi Najafabadi Maryam | Issue Writer Certificate 

Pages

  115-126

Keywords

South Khorasan (Province)Q4

Abstract

 Saffron is one of the important products in South Khorasan (Province), which plays a major role in earning income and ensuring the livelihood of farmers in the region. The main purpose of the current research is to investigate the role of the saffron business cluster in Rural development in South Khorasan (Province). This research was conducted in the period of 2018-2019 and the statistical population consisted of 987 managers, assistants and marketers of saffron processing workshops and sales centers in South Khorasan (Province). The results of data analysis indicate that economic and social factors had a positive effect on the level of development at the confidence level of 0.95. On the other hand, in the economic variable, the item "commercialization of saffron product" is the first priority, and the item "transportation, packaging, marketing costs of saffron product" is the last priority, and also in the variable of social factors, the item is "innovation motivation for saffron product producers". In the first priority and the item "investment risk for saffron product" is in the last priority. Therefore, it is possible to propose the commercialization of saffron product with a leading brand, the creation of a coherent network from the village to the market, financial and credit support of the government, facilities with low bank loan rates to farmers and saffron workshops, and the creation of Rural development policies.

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