Strategic Analysis of the Press Organization's Business ModelCase Study: Hamshahri Newspaper

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Salavatian Siyavash; Khajeheian Datis; Masjed jamei Mohsen

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Journal Paper

Paper Information

Journal: Rasaneh Year:2024 | Volume: | Issue: Page(s): 131-156

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Information Journal Paper

Title

Strategic Analysis of the Press Organization's Business ModelCase Study: Hamshahri Newspaper

Author(s)

Salavatian Siyavash | Khajeheian Datis | Masjed jamei Mohsen | Issue Writer Certificate

Keywords

HamshahriQ4

NewspaperQ4

Business ModelQ4

Business analysisQ4

DigitalizationQ4

Abstract

With the growth of the Internet, Newspapers, as one of the oldest and most stable forms of the media, were challenged in adapting their business to environmental changes so that they saw a significant drop in circulation and advertisements. In Iran, Hamshahri daily, as an institution with a history and high circulation, has not yet been able to fully transform its traditional Business Model in accordance with the change of the media market and its platformization. The main purpose of this research is to analyze the business and environment of the Hamshahri Printing House. On this basis a semi-structured interview was conducted with 19 media experts and managers, as well as current and former managers and experts who were influential in developing the economic strategies and Business Model of Hamshahri Institution. Analysis of the interviews was also done by qualitative coding method and during two stages of open and axial coding. The matrix of internal and external factors of SWAT was used to summarize the findings. The findings show that the Hamshahri Institution has more weaknesses in the internal dimension of the business. In the dimension of the external business environment also, the Hamshahri Institution is facing more threats. Based on the intersection of the two dimensions of the internal and external environment, paradigm change strategies in the professional mission of Hamshahri Institution from a content supplier to a content value-added service provider and the need to invest in digital assets were proposed.

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