PASSIVE AUDIENCE OR WHO SELECT BEYOND MEDIA? A COMPARATIVE STUDY IN COMMUNICATION TEXTS & THEORIES

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MOHSENIAN RAD M.; SEPANJI AMIR ABDOLREZA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: Journal of Iranian Cultural Research Year:2011 | Volume:4 | Issue:1 (13) Page(s): 27-47

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Information Journal Paper

Title

PASSIVE AUDIENCE OR WHO SELECT BEYOND MEDIA? A COMPARATIVE STUDY IN COMMUNICATION TEXTS & THEORIES

Author(s)

MOHSENIAN RAD M. | SEPANJI AMIR ABDOLREZA | Issue Writer Certificate

Keywords

AUDIENCE PHANTASMQ2

AUDIENCEQ2

THE PEOPLE BEYOND MEDIAQ2

USERQ3

USES& GRATIFICATIONS THEORYQ2

Abstract

The present article is to study the characteristics and general nature of AUDIENCE and is described it as “AUDIENCE PHANTASM” in developing countries. It firstly notes that there will be consequences such as AUDIENCE distancing themselves from local and official media if policy makers and media officials' imaginations of AUDIENCEs become far from related bare facts have happened in the era of global media and the nature of AUDIENCEs. Knowing and analyzing the image of AUDIENCEs presented in new communication theories.Accordingly, as the abovementioned authorities’ viewpoint of AUDIENCEs exposed to media messages keeps distance from the true nature of media activities, media-message receivers and their current position in the booming market of media, as termed by Mohsenyan Rad as “Message Bazaar”, there will possibly be disastrous social, cultural, political, and even economic consequences with regard to media uses. Then the history and definitions of “audience”, “uses& gratifications theory” and the concept of “AUDIENCE PHANTASM” is described.After that, based on those and the increased options as well as the right of selecting of today-audience in the situation of message bazaar, as a result the characteristics of them are explained.

Cites

THE ROLE OF COMMUNICATION SYSTEM 137 IN INCREASING CITIZENS' SATISFACTION WITH THE PERFORMANCE OF TEHRAN MUNICIPALITY

References

THE PATHOLOGY OF AUDIENCE PHANTASM IN IRAN IN THE FIELDS OF MEDIA, GLOBALIZATION AND POST GLOBAL VILLAGE AGE

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APA: Copy

MOHSENIAN RAD, M., & SEPANJI, AMIR ABDOLREZA. (2011). PASSIVE AUDIENCE OR WHO SELECT BEYOND MEDIA? A COMPARATIVE STUDY IN COMMUNICATION TEXTS & THEORIES. IRANIAN JOURNAL OF CULTURAL RESEARCH, 4(1 (13)), 27-47. SID. https://sid.ir/paper/137083/en

Vancouver: Copy

MOHSENIAN RAD M., SEPANJI AMIR ABDOLREZA. PASSIVE AUDIENCE OR WHO SELECT BEYOND MEDIA? A COMPARATIVE STUDY IN COMMUNICATION TEXTS & THEORIES. IRANIAN JOURNAL OF CULTURAL RESEARCH[Internet]. 2011;4(1 (13)):27-47. Available from: https://sid.ir/paper/137083/en

IEEE: Copy

M. MOHSENIAN RAD, and AMIR ABDOLREZA SEPANJI, “PASSIVE AUDIENCE OR WHO SELECT BEYOND MEDIA? A COMPARATIVE STUDY IN COMMUNICATION TEXTS & THEORIES,” IRANIAN JOURNAL OF CULTURAL RESEARCH, vol. 4, no. 1 (13), pp. 27–47, 2011, [Online]. Available: https://sid.ir/paper/137083/en

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