Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Bakhshizadeh Borj Kobra; Haji Jafar Ali; Nasiri Hamed

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2018 | Volume:10 | Issue:1 Page(s): 49-72

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

1,822

Download:

Cites:

Information Journal Paper

Title

Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET)

Author(s)

Bakhshizadeh Borj Kobra | Haji Jafar Ali | Nasiri Hamed | Issue Writer Certificate

Keywords

Electronic commerceQ1

E-storeQ2

Mental mapQ1

TechnologyQ1

ZMETQ1

Abstract

Spreading the usage of internet in Iran has been affected the lifestyle of Iranian society, although it happened with a delay compared to developed countries. One of the most important consequences of this virility can be seen in the emerging electronic businesses. Especially the increasing number of E-stores are causing the change in the consumer’ s behaviors and tastes. Because of that, studying the perceptions of the consumers about this new situation looks important. Therefore with aiming to gain a deep understanding of the customers of E-stores and online purchasing and with a qualitative and interview-based approach, using ZMET, we tried to investigate and analyze the cognitive constructs of Digikala’ s users (As an Iranian successful online store) and elicit the Mental maps of them. The results show that besides the service-based attributes of the Electronic Store, the concept of social responsibility is an important factor influencing on emotional and performance consequences and then creating constructs like trust, feeling friendly and national pride, derived from perceived service quality.

Cites

No record.

References

No record.

Cite

APA: Copy

Bakhshizadeh Borj, Kobra, Haji Jafar, Ali, & Nasiri, Hamed. (2018). Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET). JOURNAL OF BUSINESS MANAGEMENT, 10(1 ), 49-72. SID. https://sid.ir/paper/140273/en

Vancouver: Copy

Bakhshizadeh Borj Kobra, Haji Jafar Ali, Nasiri Hamed. Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET). JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2018;10(1 ):49-72. Available from: https://sid.ir/paper/140273/en

IEEE: Copy

Kobra Bakhshizadeh Borj, Ali Haji Jafar, and Hamed Nasiri, “Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET),” JOURNAL OF BUSINESS MANAGEMENT, vol. 10, no. 1 , pp. 49–72, 2018, [Online]. Available: https://sid.ir/paper/140273/en

Related Journal Papers