NETNOGRAPHY BASED ON INCOMPLETE INFORMATION: A NEW APPROACH IN ANALYSIS OF INTERNET USERS' COMMENTS

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

SHEIKH REZA; SHAMBAYATI HANIEH; VAKILI GOLALE

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT Year:2017 | Volume:9 | Issue:2 Page(s): 333-354

Download Full-Text

Persian Verion

View:

1,057

Download:

Cites:

Information Journal Paper

Title

NETNOGRAPHY BASED ON INCOMPLETE INFORMATION: A NEW APPROACH IN ANALYSIS OF INTERNET USERS' COMMENTS

Author(s)

SHEIKH REZA | SHAMBAYATI HANIEH | VAKILI GOLALE | Issue Writer Certificate

Keywords

ETHNOGRAPHYQ1

INCOMPLETE INFORMATIONQ1

INTERNET USERSQ1

NETNOGRAPHYQ1

Abstract

Netnograghy as a new approach in social networks and Internet communications analyzes customers' suggestions and opinions in the form of comments. Making use utilization of quantitative techniques in order to analyze, detect the meaning and recognize the signals of mainly incomplete opinions of customers is vital for managers. In this paper, firstly by the aid of grounded theory method, the meaning and important criterions of user comments in mobile shopping sites have been recognized and then these criterions have been graded based on decision making by experts and fuzzy preference relations with INCOMPLETE INFORMATION. Analyze of users' comments proved six parameters: price, beauty, process speed, screen quality, battery as well as camera are significant, and among them, based on fuzzy relations with incomplete approach, beauty with value of 0.27563 is of utmost importance for users.

Cites

No record.

References

No record.

Cite

APA: Copy

SHEIKH, REZA, SHAMBAYATI, HANIEH, & VAKILI, GOLALE. (2017). NETNOGRAPHY BASED ON INCOMPLETE INFORMATION: A NEW APPROACH IN ANALYSIS OF INTERNET USERS' COMMENTS. JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT, 9(2 ), 333-354. SID. https://sid.ir/paper/140363/en

Vancouver: Copy

SHEIKH REZA, SHAMBAYATI HANIEH, VAKILI GOLALE. NETNOGRAPHY BASED ON INCOMPLETE INFORMATION: A NEW APPROACH IN ANALYSIS OF INTERNET USERS' COMMENTS. JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT[Internet]. 2017;9(2 ):333-354. Available from: https://sid.ir/paper/140363/en

IEEE: Copy

REZA SHEIKH, HANIEH SHAMBAYATI, and GOLALE VAKILI, “NETNOGRAPHY BASED ON INCOMPLETE INFORMATION: A NEW APPROACH IN ANALYSIS OF INTERNET USERS' COMMENTS,” JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT, vol. 9, no. 2 , pp. 333–354, 2017, [Online]. Available: https://sid.ir/paper/140363/en

Related Journal Papers