Audience Study of the Elderly in Isfahan

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Hayek Maryam

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Rasaneh Year:2024 | Volume:35 | Issue:3 (136) Page(s): 185-211

Download Full-Text

Persian Verion

View:

Download:

Cites:

Information Journal Paper

Title

Audience Study of the Elderly in Isfahan

Author(s)

Hayek Maryam | Issue Writer Certificate

Keywords

Elderly

Isfahan elderly

Audience Research

Isfahan network

television media

Abstract

The present study was conducted with the aim of identifying the application style of the national media (TV) by the Elderly in Isfahan. Compared to other provinces, Isfahan is one of the six provinces with a higher share of the Elderly population and identifying the desires, needs, and interests of the Elderly in relation to national media is essential. This study was conducted to identify the thoughts, tendencies, interests, and content and time preferences, needs, and expectations regarding the provincial TV network using a semi-structured interview technique in the statistical population of Elderly residents of Isfahan during the years 2010-2011.The results of the study showed that the Isfahan network has a diverse range of Elderly audiences: selective, ceremonial, utilitarian, observer, participatory and non-participatory, involved and non-involved, analytical and resistant. These audiences watch television with various goals, including increasing information, learning skills, having fun, escaping from life's problems, and filling their free time. The results of the study indicate that films, various types of competitions, TV series, news, and lectures in the serious program group are of interest to the Elderly audience. Also, informing the Elderly news of the province, helping to improve the lifestyle, helping to strengthen the spirit, and improving the culture of behavior with the Elderly are among the expectations of the Isfahan Elderly audience from the provincial network.

Multimedia

No record.

Cites

No record.

References

No record.

Cite

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans