The Effect of Using Big Data on Financial Performance with an Emphasis on Competitive Advantage in the Milk and Dairy Products Industry of Kerman Province

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Esnaashari Hajar; Abbasian Mojtaba; Sardar Shahraki Ali

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: COMMERCIAL SURVEYS Year:2024 | Volume:22 | Issue:127 Page(s): 47-62

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Information Journal Paper

Title

The Effect of Using Big Data on Financial Performance with an Emphasis on Competitive Advantage in the Milk and Dairy Products Industry of Kerman Province

Author(s)

Esnaashari Hajar | Abbasian Mojtaba | Sardar Shahraki Ali | Issue Writer Certificate

Keywords

Big Data CapabilityQ4

Financial PerformanceQ4

Competitive AdvantageQ4

Abstract

Big data as a huge source of information can help industries to optimize their operations, processes and resources. The development and expansion of big data and technologies based on it has drawn the attention of many researchers to this issue. However, very little empirical evidence has been provided on the contribution of using big data to the Financial Performance of manufacturing plants and Competitive Advantage. Therefore, this study investigated the impact of the use of big data from a technical and individual point of view on Financial Performance in the milk and dairy products industry of Kerman province, emphasizing the Competitive Advantage in 2023. The statistical population in this research is 490 employees in the milk and dairy industries of Kerman province, and finally 215 people were selected as a sample using the Cochran-Ocan formula. The results showed that the technical and individual application of big data in industries has a positive and significant effect on Financial Performance with a mediating role of Competitive Advantage. Also, Competitive Advantage has a positive and significant effect on Financial Performance. Therefore, it can be said that factories that use big data technology in their production operations have created a Competitive Advantage for themselves, which will lead to an increase in their Financial Performance.

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