Factors Affecting the Marketing of Products in International Markets Through Social Networks

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Asghari Malihe

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON MANAGEMENT AND INDUSTRY
Year:2024 | Issue:8

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Title

Factors Affecting the Marketing of Products in International Markets Through Social Networks

Author(s)

Asghari Malihe

Keywords

identificationQ4

marketingQ4

productsQ4

internationalQ4

social networksQ4

Abstract

The purpose of this study is to investigate the effect of product marketing in international markets through social networks. The current research is of an applied type, and because the existing situation was examined and analyzed, the method used in this research is causal-experimental and factorial design. This research includes 14variables. The statistical population in this research includes customers who have the experience of buying from commercial complexes. The statistical population in this research includes customers who had the experience of buying from social networks in the international field. The number of samples for testing is 157people. A questionnaire was used to collect the information and data needed to investigate the research hypotheses. In inferential statistics, Anova and Student's t test were used to check the hypotheses. Based on the obtained results, all the hypotheses were not rejected.

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