THE WAYS OF REPRESENTATION OF CONSUMPTION IN CINEMATIC FILMS OF THE RECONSTRUCTION ERA

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SULTANI GORDFARAMARZI MAHDI; MOHAMMADI FATEMEH

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Journal: STRATEGY FOR CULTURE Year:2014 | Volume:6 | Issue:24 Page(s): 31-63

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Title

THE WAYS OF REPRESENTATION OF CONSUMPTION IN CINEMATIC FILMS OF THE RECONSTRUCTION ERA

Author(s)

SULTANI GORDFARAMARZI MAHDI | MOHAMMADI FATEMEH | Issue Writer Certificate

Keywords

CONSUMPTIONQ1

SOCIAL IDENTITYQ2

CLASS DIFFERENCEQ2

REPRESENTATIONQ2

SEMANTOLOGYQ2

CINEMAQ2

FILMQ1

RECONSTRUCTION ERAQ2

Abstract

From sociological point of view, FILMs represent our conceptions of fundamental social, economic and political problems and shape the ways we think about these problems. Among the fundamental problems that FILM represents, the issue of CONSUMPTION is of high significance which is reflected in the relationship of FILM personages with the consumer goods. The present article is an attempt to explain the way of REPRESENTATION of CONSUMPTION in CINEMAtic FILMs of the RECONSTRUCTION ERA. The main question of the present paper is: how CONSUMPTION is represented and intertwined with the SOCIAL IDENTITY of the actors in the CINEMAtic FILMs of the RECONSTRUCTION ERA (1989-1996) Research methodology employed in this research is semiotics through which four FILMs produced during the period under study have been analyzed. The findings of the research indicate that connoted CONSUMPTION is shameful, i.e. the personages of the FILM are shameful of their own consumerism and censure themselves when they look at the poor people of the lower stratum and their low CONSUMPTIONs.

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APA: Copy

SULTANI GORDFARAMARZI, MAHDI, & MOHAMMADI, FATEMEH. (2014). THE WAYS OF REPRESENTATION OF CONSUMPTION IN CINEMATIC FILMS OF THE RECONSTRUCTION ERA. STRATEGY FOR CULTURE, 6(24), 31-63. SID. https://sid.ir/paper/149325/en

Vancouver: Copy

SULTANI GORDFARAMARZI MAHDI, MOHAMMADI FATEMEH. THE WAYS OF REPRESENTATION OF CONSUMPTION IN CINEMATIC FILMS OF THE RECONSTRUCTION ERA. STRATEGY FOR CULTURE[Internet]. 2014;6(24):31-63. Available from: https://sid.ir/paper/149325/en

IEEE: Copy

MAHDI SULTANI GORDFARAMARZI, and FATEMEH MOHAMMADI, “THE WAYS OF REPRESENTATION OF CONSUMPTION IN CINEMATIC FILMS OF THE RECONSTRUCTION ERA,” STRATEGY FOR CULTURE, vol. 6, no. 24, pp. 31–63, 2014, [Online]. Available: https://sid.ir/paper/149325/en

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