Typology of Iranian Instagram Psychologists

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Hamdami Meysam; Hakim Javadi Mansour; Alikhah Fardin; Shakernia Iraj; Zebardast Azra

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF ECONOMIC AND DEVELOPMENTAL SOCIOLOGY Year:2024 | Volume:13 | Issue:1 Page(s): 231-264

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Information Journal Paper

Title

Typology of Iranian Instagram Psychologists

Author(s)

Keywords

pop psychology

Typology

Instagram

pseudoscience

Abstract

Social media has become an integral part of our lives, influencing us in various ways. Instagram, one of the most popular social media platforms in Iran, frequently features psychological content. When psychological claims are presented to the general public through social media, it is called pop psychology. Despite the widespread dissemination of psychological claims on Instagram, no studies have examined Instagram psychologists or their Typology; Therefore, this study aimed to identify different types of pop Instagram psychologists using descriptive criteria. Netnography, a form of ethnography conducted online, primarily involving continuous and in-depth observation, was employed as the research method for this study. Through continuous and in-depth observations, guided by logical principles and scientific evidence, we identified six types of pop Instagram psychologists: evidence-based psychologists, common sense psychologists, covert pseudoscientific psychologists, overt pseudoscientific psychologists, psychobabble, and mixed-type psychologists. This study demonstrated that pop psychology on Instagram is not a uniform phenomenon and manifests in various forms; Furthermore, we found that some types of pop psychology claims are more beneficial while others are highly detrimental. Further research could quantitatively validate the proposed Typology or engage in deeper analyses of each type, examining both their characteristics and their potential positive and negative consequences.

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