Discourse Analysis of Childbearing in Iranian National Television Media

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Shams Ghahfarokhi Farideh

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Journal Paper

Paper Information

Journal: Journal of Population Association of Iran Year:2024 | Volume:19 | Issue:38 Page(s): 97-142

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Information Journal Paper

Title

Discourse Analysis of Childbearing in Iranian National Television Media

Author(s)

Shams Ghahfarokhi Farideh | Issue Writer Certificate

Keywords

Discourse Analysis

National Media

Fertility

demographic changes

Law of "Rejuvenation of the Population and Support of the Family"

Abstract

Over the past half-century, Iran has undergone significant shifts in Fertility behaviors, transitioning from large to smaller families due to cultural and social transformations. With the enactment of the Law on Population Rejuvenation and Family Support, the National Media has played a crucial role in shaping public attitudes toward childbearing. This study employs Fairclough's three-stage Discourse Analysis framework to investigate how childbearing is represented in Iranian media, with a focus on television programs from 2020 to mid-2024. The findings reveal that a mono-discursive environment regarding childbearing dominates National Media. This means that the National Media predominantly and unilaterally emphasizes the importance and necessity of increasing Fertility, presenting this discourse as the sole legitimate and desirable narrative to its audience. While this one-sided approach may influence the attitudes of certain segments of society in the short term, it could lead to audience resistance or indifference in the long term. Therefore, it is recommended that National Media, taking into account the diversity of perspectives and needs within society, adopt a more varied and balanced range of discourses on this issue, grounded in specialized and more comprehensive viewpoints, to achieve a more sustainable impact on audiences and society as a whole.

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