Social pathology of Iranian microcelebrities on Instagram

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Shariati Shiri Mohammad Taqi; Naghibzade Ahmad

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Journal Paper

Paper Information

Journal: MAJLIS & RAHBORD Year:2023 | Volume:30 | Issue:116 Page(s): 177-204

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Information Journal Paper

Title

Social pathology of Iranian microcelebrities on Instagram

Author(s)

Shariati Shiri Mohammad Taqi | Naghibzade Ahmad | Issue Writer Certificate

Keywords

Micro-celebrity

Instagram

Iran

Celebrity

Social Pathology

Abstract

Nowadays, social networks such as Instagram are expanding rapidly, and this expansion of networks has had many consequences. One of the consequences of the Instagram as a social network is the emergence of micro-celebrities who are trying to gain fame in many ways. This research analyzes the effect of micro-celebrities on the social network and then on the society with a qualitative approach using netnography technique and a thematic analysis. The findings show that micro-celebrities cause many harms in the society, which can have consequences like altering reference groups, promotion of online betting, expansion of sexual stereotypes, expansion of pretentious consumption, isolation of elites, destruction of transcendental social values, expansion of beauty treatment advertisements, expansion Passive leisure and verbal violence pointed out.

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