DELVING INTO SPEECH ACT OF ARGUMENTATION IN ENGLISH AND PERSIAN ADVERTISEMENTS

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PISHGHADAM REZA; ATARAN ATENA

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Journal Paper

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Journal: LANGUAGE RELATED RESEARCH (COMPARATIVE LANGUAGE AND LITERATURE RESEARCH) Year:2015 | Volume:6 | Issue:3 (24) Page(s): 45-64

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Information Journal Paper

Title

DELVING INTO SPEECH ACT OF ARGUMENTATION IN ENGLISH AND PERSIAN ADVERTISEMENTS

Author(s)

PISHGHADAM REZA | ATARAN ATENA | Issue Writer Certificate

Keywords

ARGUMENTATION SPEECH ACTQ2

ADVERTISEMENTQ2

CULTUREQ2

ENGLISHQ2

PERSIANQ2

Abstract

Granted that ADVERTISEMENTs reflect the dominant mindset of a society, this study intends to scrutinize the use of ARGUMENTATION SPEECH ACT in both PERSIAN and ENGLISH ADVERTISEMENTs with the purpose of discovering the underlying conventions of these argumentations. With that in mind, based on Toulmin’s (1958) model of argumentation, one hundred ADVERTISEMENTs (50 PERSIAN ads and 50 ENGLISH ads) were randomly selected from the popular magazines published in both PERSIAN and ENGLISH languages. The ADVERTISEMENTs which were selected in this study were published in the last decade. Chi-square test analysis revealed significant differences between the PERSIAN and ENGLISH ADVERTISEMENTs, indicating that claim outweighs the other elements of the ARGUMENTATION SPEECH ACT in the PERSIAN ADVERTISEMENTs. However, the ENGLISH ones employ data more than the other modules of the ARGUMENTATION SPEECH ACT. In the end, the cultural reasons causing the differences were discussed.

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APA: Copy

PISHGHADAM, REZA, & ATARAN, ATENA. (2015). DELVING INTO SPEECH ACT OF ARGUMENTATION IN ENGLISH AND PERSIAN ADVERTISEMENTS. LANGUAGE RELATED RESEARCH (COMPARATIVE LANGUAGE AND LITERATURE RESEARCH), 6(3 (24)), 45-64. SID. https://sid.ir/paper/166007/en

Vancouver: Copy

PISHGHADAM REZA, ATARAN ATENA. DELVING INTO SPEECH ACT OF ARGUMENTATION IN ENGLISH AND PERSIAN ADVERTISEMENTS. LANGUAGE RELATED RESEARCH (COMPARATIVE LANGUAGE AND LITERATURE RESEARCH)[Internet]. 2015;6(3 (24)):45-64. Available from: https://sid.ir/paper/166007/en

IEEE: Copy

REZA PISHGHADAM, and ATENA ATARAN, “DELVING INTO SPEECH ACT OF ARGUMENTATION IN ENGLISH AND PERSIAN ADVERTISEMENTS,” LANGUAGE RELATED RESEARCH (COMPARATIVE LANGUAGE AND LITERATURE RESEARCH), vol. 6, no. 3 (24), pp. 45–64, 2015, [Online]. Available: https://sid.ir/paper/166007/en

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