Developing a Sustainable Entrepreneurship Model for Khuzestan Tourism

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Rahimi Farajollah; Salehi Asma; Kiarsi Arezoo

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Journal Paper

Paper Information

Journal: Journal of Social Studies in Tourism Year:2025 | Volume:13 | Issue:29 Page(s): 103-128

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Information Journal Paper

Title

Developing a Sustainable Entrepreneurship Model for Khuzestan Tourism

Author(s)

Rahimi Farajollah | Salehi Asma | Kiarsi Arezoo | Issue Writer Certificate

Keywords

Sustainability

Sustainable Entrepreneurship

Tourism

grounded theory

Abstract

Tourism is recognized as a prominent and dynamic global industry with the potential to generate substantial positive impacts in all nations, particularly in less developed countries, by addressing challenges such as poverty, unemployment, migration, inequality, and even environmental degradation. Consequently, the sustainable development of entrepreneurship within the Tourism sector assumes significant importance. In this regard, this qualitative study sought to develop a model of Sustainable Entrepreneurship within the Tourism industry using the grounded theory method. To this end, the required data were collected through semi-structured interviews with 24 managers and experts in entrepreneurship and Tourism in Khuzestan province, who were selected via theoretical sampling. The data collection continued until theoretical saturation was achieved. Then, the interview transcripts underwent a three-stage coding process: open, axial, and selective coding. The resultant model was subsequently evaluated by the interviewees using the Delphi method. To assess consensus, a closed-ended questionnaire was developed and administered to the participants, and Kendall's coefficient of concordance was calculated using SPSS software, yielding a value of 0.630, indicating a significant level of agreement and the completion of the Delphi process. The findings of the study, derived from 124 concepts organized into 18 categories and 6 core categories extracted from the interviews, propose a model that elucidates the motivations for engaging in Sustainable Entrepreneurship in Tourism and the factors influencing it. This model offers valuable insights to entrepreneurs, organizations, and related businesses so that they are able to effectively develop and promote Sustainable Entrepreneurship, enhancing the social well-being of local communities, safeguarding the region's environment, and preserving resources for future generations.

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