COMBINING BALANCED SCORE CARD MODEL AND YGER’S FUZZY SCREENING FOR IDENTIFYING KEY INDICES FOR PERFORMANCE EVALUATION

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

KHORSHID SEDDIGHEH; ZABIHI RAZA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Year:2011 | Volume:5 | Issue:14 Page(s): 11-30

Download Full-Text

Persian Verion

View:

1,231

Download:

Cites:

Information Journal Paper

Title

COMBINING BALANCED SCORE CARD MODEL AND YGER’S FUZZY SCREENING FOR IDENTIFYING KEY INDICES FOR PERFORMANCE EVALUATION

Author(s)

KHORSHID SEDDIGHEH | ZABIHI RAZA | Issue Writer Certificate

Keywords

PERFORMANCE EVALUATIONQ2

BSCQ2

FUZZY SCREENINGQ2

BRAND EQUITYQ2

Abstract

Balanced Score Card model is a comprehensive system for evaluating the performance of different phenomena and entities. Application of Balanced Score Card model requires identification and development of the key indices for PERFORMANCE EVALUATION. Seeking to identify the key indices for PERFORMANCE EVALUATION, in the present study, it has been attempted to fuse Balanced Score Card model with Yger’s FUZZY SCREENING. We have used this eclectic model to develop the Balanced Score Card model for evaluating BRAND EQUITY of Iran Khodro. According to the results, from the viewpoint of environment 3 indices, from the viewpoint of finance 5 indices, from the viewpoint of growth and learning 7 indices, from the viewpoint of internal business processes 7 indices, and from the customer’s viewpoint 12 indices are among the key indices of Balanced Score Card model for evaluating the BRAND EQUITY of Iran Khodro. The merit of this eclectic model is that experts can present, in linguistic terms, their priorities concerning the hierarchical importance of the key indices for the evaluation process. They can also agree on the indices according to their degree of importance.

Cites

No record.

References

No record.

Cite

APA: Copy

KHORSHID, SEDDIGHEH, & ZABIHI, RAZA. (2011). COMBINING BALANCED SCORE CARD MODEL AND YGER’S FUZZY SCREENING FOR IDENTIFYING KEY INDICES FOR PERFORMANCE EVALUATION. JOURNAL OF INDUSTRIAL MANAGEMENT, 5(14), 11-30. SID. https://sid.ir/paper/171263/en

Vancouver: Copy

KHORSHID SEDDIGHEH, ZABIHI RAZA. COMBINING BALANCED SCORE CARD MODEL AND YGER’S FUZZY SCREENING FOR IDENTIFYING KEY INDICES FOR PERFORMANCE EVALUATION. JOURNAL OF INDUSTRIAL MANAGEMENT[Internet]. 2011;5(14):11-30. Available from: https://sid.ir/paper/171263/en

IEEE: Copy

SEDDIGHEH KHORSHID, and RAZA ZABIHI, “COMBINING BALANCED SCORE CARD MODEL AND YGER’S FUZZY SCREENING FOR IDENTIFYING KEY INDICES FOR PERFORMANCE EVALUATION,” JOURNAL OF INDUSTRIAL MANAGEMENT, vol. 5, no. 14, pp. 11–30, 2011, [Online]. Available: https://sid.ir/paper/171263/en

Related Journal Papers