SWOT Analysis of the Impacts of the Metaverse on the Music Industry: Exploring Strengths, Weaknesses, Opportunities, and Threats

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Javidsokhan Tahmineh; Khoie Mahsa; Davodi Roknabadi Abolfazl; Saraei Pouya

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Journal Paper

Paper Information

Journal: Journal of Technology in Entrepreneurship and Strategic Management Year:2025 | Volume:4 | Issue:1 Page(s): 1-15

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Title

SWOT Analysis of the Impacts of the Metaverse on the Music Industry: Exploring Strengths, Weaknesses, Opportunities, and Threats

Author(s)

Javidsokhan Tahmineh | Khoie Mahsa | Davodi Roknabadi Abolfazl | Saraei Pouya | Issue Writer Certificate

Keywords

Metaverse

music industry

SWOT analysis

global reach

quality of music production

artificial intelligence

innovation in music

Abstract

This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) of the Metaverse in the music industry. This qualitative research employed a thematic analysis approach. Data were collected through semi-structured interviews with 21 participants involved in music, technology, and digital content creation in Tehran. Purposeful sampling was used, and interviews continued until theoretical saturation. NVivo 12 software was utilized to code and categorize data based on the four SWOT dimensions. Findings revealed that the main strengths of the Metaverse in music included multisensory experience, elimination of spatial limitations, new revenue models, direct interaction with audiences, personal branding development, and diverse music delivery formats. Key weaknesses included digital inequality, lack of technical skills, threats to artistic authenticity, copyright infringement, and platform dependency. Identified opportunities encompassed globalization of local music, creation of new markets, remote collaboration, youth engagement, and performance innovation. Major threats included technical failures, identity crises, diminished human interaction, platform monopolies, and ethical-security concerns. While the Metaverse offers transformative and innovative potential for the music industry, it also introduces numerous technical, cultural, and legal challenges. Effective utilization of this technology requires targeted policymaking, capacity-building for artists, and enhanced legal and technological infrastructures.

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