ANALYSIS OF THE FACTORS AFFECTING THE WILLINGNESS OF TOURISTS FOR TOUR-BASED RURAL TRIPS: A CASE STUDY OF RURAL TOURISTS IN MARAGHEH COUNTY

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VARMAZYARI HOJJAT; Babaei Mohsen; IMANI BABAK

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Journal: JOURNAL OF RURAL RESEARCH Year:2018 | Volume:9 | Issue:2 Page(s): 236-248

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Title

ANALYSIS OF THE FACTORS AFFECTING THE WILLINGNESS OF TOURISTS FOR TOUR-BASED RURAL TRIPS: A CASE STUDY OF RURAL TOURISTS IN MARAGHEH COUNTY

Author(s)

VARMAZYARI HOJJAT | Babaei Mohsen | IMANI BABAK | Issue Writer Certificate

Keywords

RURAL TOURISMQ2

TOUR OPERATIONQ1

MARAGHEHQ1

FACTOR ANALYSISQ2

TOURIST SAFETY AND SECURITYQ1

Abstract

The tourism industry is a complex issue which encompasses various components. Tour operating is one of these components which can play an important role in the development of tourism industry because of its connection with residential centers, restaurants, transportation as well as experiences and learnings on tourism destinations. This research aimed to identify the factors affecting the willingness of tourists for tour-based rural trips in MARAGHEH county. In this study, the data were collected using a questionnaire. The statistical population of the study included the tourists that had traveled to the villages with a high tourism capacity in MARAGHEH county in 2016. Of these, 200 people were selected using a convenience sampling method. The results of the exploratory FACTOR ANALYSIS indicated that people's willingness for tour-centered rural trips is influenced by certain factors sequenced in terms of importance as follows: " a safe environment for family and proper nutrition", "entertainment and security during the trip", "discipline and explicit and appropriate travel plans", "appropriate vehicles and their on-time service", "incentives and privileges of the agency", "an environment for the unmarried”. These six factors explained 65.17% of the variance of willingness of tourists for tour-centered rural trips.

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APA: Copy

VARMAZYARI, HOJJAT, Babaei, Mohsen, & IMANI, BABAK. (2018). ANALYSIS OF THE FACTORS AFFECTING THE WILLINGNESS OF TOURISTS FOR TOUR-BASED RURAL TRIPS: A CASE STUDY OF RURAL TOURISTS IN MARAGHEH COUNTY. JOURNAL OF RURAL RESEARCH, 9(2 ), 236-248. SID. https://sid.ir/paper/180847/en

Vancouver: Copy

VARMAZYARI HOJJAT, Babaei Mohsen, IMANI BABAK. ANALYSIS OF THE FACTORS AFFECTING THE WILLINGNESS OF TOURISTS FOR TOUR-BASED RURAL TRIPS: A CASE STUDY OF RURAL TOURISTS IN MARAGHEH COUNTY. JOURNAL OF RURAL RESEARCH[Internet]. 2018;9(2 ):236-248. Available from: https://sid.ir/paper/180847/en

IEEE: Copy

HOJJAT VARMAZYARI, Mohsen Babaei, and BABAK IMANI, “ANALYSIS OF THE FACTORS AFFECTING THE WILLINGNESS OF TOURISTS FOR TOUR-BASED RURAL TRIPS: A CASE STUDY OF RURAL TOURISTS IN MARAGHEH COUNTY,” JOURNAL OF RURAL RESEARCH, vol. 9, no. 2 , pp. 236–248, 2018, [Online]. Available: https://sid.ir/paper/180847/en

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