Analysis of the effects of mass media on rural social trust reduction: A case study of Kenvistrural areas in the county of Mashhad

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SADEGHLOO TAHEREH; JAFARI FAHIMEH; Mahmudi Hamideh

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Journal: JOURNAL OF RURAL RESEARCH Year:2018 | Volume:9 | Issue:3 Page(s): 462-464

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Title

Analysis of the effects of mass media on rural social trust reduction: A case study of Kenvistrural areas in the county of Mashhad

Author(s)

SADEGHLOO TAHEREH | JAFARI FAHIMEH | Mahmudi Hamideh | Issue Writer Certificate

Keywords

Mass mediaQ2

Social trustQ2

SocialnetworksQ1

Rural developmentQ2

ARAStechniqueQ1

Abstract

Mass media draw upon the meanings and values prevailing in everyday life and exert profound effectson the social entity of villages. They affect all individuals and social aspects and play a decisive and meaningfulrole in the beliefs and attitudes of members of the society. They are also an important source ofpromoting, propagating or changing the values of rural communities, including Social trust. Given therole that Mass media have in Social trust, the present study examines the impact of Mass media on reducingthe Social trust of villagers. The research is an applied study conducted by a descriptive-analyticalmethod. Kenvist rural district was selected as the study area. To determine the number of sample villagesaccording to the NO formula and from 23 villages that had over 200 people each, 11 villages with thehighest population were selected for the case study. Also, the sample size was determined to be 196persons by using Cochran’ s formula. The data extracted from questionnaires were analyzed by SPSS andGIS software programs and through ARAS techniques. The findings showed that satellite programs havehad the most effects on decreasing the Social trust among villagers. Also, according to the village ranking, the villages of Shotorak and Kenargoosheh have received the most and the least influence from socialmedia in this regard respectively.

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APA: Copy

SADEGHLOO, TAHEREH, JAFARI, FAHIMEH, & Mahmudi, Hamideh. (2018). Analysis of the effects of mass media on rural social trust reduction: A case study of Kenvistrural areas in the county of Mashhad. JOURNAL OF RURAL RESEARCH, 9(3 ), 462-464. SID. https://sid.ir/paper/180950/en

Vancouver: Copy

SADEGHLOO TAHEREH, JAFARI FAHIMEH, Mahmudi Hamideh. Analysis of the effects of mass media on rural social trust reduction: A case study of Kenvistrural areas in the county of Mashhad. JOURNAL OF RURAL RESEARCH[Internet]. 2018;9(3 ):462-464. Available from: https://sid.ir/paper/180950/en

IEEE: Copy

TAHEREH SADEGHLOO, FAHIMEH JAFARI, and Hamideh Mahmudi, “Analysis of the effects of mass media on rural social trust reduction: A case study of Kenvistrural areas in the county of Mashhad,” JOURNAL OF RURAL RESEARCH, vol. 9, no. 3 , pp. 462–464, 2018, [Online]. Available: https://sid.ir/paper/180950/en

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