Explaining and Evaluating the Strategic Positioning Adopted for Economic Company

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HAMIDIZADEH MOHAMMAD REZA; HAJIKARIMI A.A.; LATIFI M.

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Paper Information

Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2012 | Volume:3 | Issue:9 Page(s): 35-53

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Title

Explaining and Evaluating the Strategic Positioning Adopted for Economic Company

Author(s)

HAMIDIZADEH MOHAMMAD REZA | HAJIKARIMI A.A. | LATIFI M. | Issue Writer Certificate

Keywords

Physical positioningQ2

Perceptual positioningQ2

Commercial and marketing strategiesQ2

Abstract

The aim of this research is to analyze the strategic positioning adopted by Nowdar Company and to identify the main factors which might have a significant influence on the adoption of physical and Perceptual positioning strategies by a firm. Data were collected by distributing a questionnaire among Nowdar Company personnel. The paper considers six firm-specific characteristics which can be associated with the adoption of physical and Perceptual positioning strategies which include: technical characteristics, physical characteristics, objective criteria, paying attention to customers’ needs, perceptual characteristics, and subjective criteria. Results show that there is a positive association between technical characteristics and Physical positioning, a positive association between subjective criteria and Perceptual positioning, a significant relationship between Physical positioning and strategic positioning, and a significant relationship between Perceptual positioning and strategic positioning.

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APA: Copy

HAMIDIZADEH, MOHAMMAD REZA, HAJIKARIMI, A.A., & LATIFI, M.. (2012). Explaining and Evaluating the Strategic Positioning Adopted for Economic Company. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 3(9 ), 35-53. SID. https://sid.ir/paper/181763/en

Vancouver: Copy

HAMIDIZADEH MOHAMMAD REZA, HAJIKARIMI A.A., LATIFI M.. Explaining and Evaluating the Strategic Positioning Adopted for Economic Company. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2012;3(9 ):35-53. Available from: https://sid.ir/paper/181763/en

IEEE: Copy

MOHAMMAD REZA HAMIDIZADEH, A.A. HAJIKARIMI, and M. LATIFI, “Explaining and Evaluating the Strategic Positioning Adopted for Economic Company,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 3, no. 9 , pp. 35–53, 2012, [Online]. Available: https://sid.ir/paper/181763/en

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