INVESTIGATING THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND SOCIAL RESPONSIBILITY AND THEIR EFFECT ON FIRM PERFORMANCE

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FEIZOLLAHI SADEGH; FATEMI ADEL; SHIRMOHAMMADI ALIREZA

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Paper Information

Journal: PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT) Year:2014 | Volume:7 | Issue:27 Page(s): 73-90

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Title

INVESTIGATING THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND SOCIAL RESPONSIBILITY AND THEIR EFFECT ON FIRM PERFORMANCE

Author(s)

FEIZOLLAHI SADEGH | FATEMI ADEL | SHIRMOHAMMADI ALIREZA | Issue Writer Certificate

Keywords

MARKET ORIENTATIONQ1

SOCIAL RESPONSIBILITYQ2

FIRM PERFORMANCEQ2

STRUCTURAL EQUATION MODELINGQ2

Abstract

The purpose of this paper is to investigate the relationship between MARKET ORIENTATION and SOCIAL RESPONSIBILITY and their effects on FIRM PERFORMANCE. This paper uses casual -correlation analysis and is considered an applied research. The data were collected via a questionnaire survey distributed among 108 top and middle managers of commercial companies in Ilam Province. The data were analyzed by employing STRUCTURAL EQUATION MODELING and LISREL software. The findings of the study showed that the effect of MARKET ORIENTATION on SOCIAL RESPONSIBILITY is positive and significant. In addition, MARKET ORIENTATION and SOCIAL RESPONSIBILITY have a positive and significant relationship with FIRM PERFORMANCE. Furthermore, the results of model tests showed that the model has goodness-of-fit.

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APA: Copy

FEIZOLLAHI, SADEGH, FATEMI, ADEL, & SHIRMOHAMMADI, ALIREZA. (2014). INVESTIGATING THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND SOCIAL RESPONSIBILITY AND THEIR EFFECT ON FIRM PERFORMANCE. PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT), 7(27), 73-90. SID. https://sid.ir/paper/181904/en

Vancouver: Copy

FEIZOLLAHI SADEGH, FATEMI ADEL, SHIRMOHAMMADI ALIREZA. INVESTIGATING THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND SOCIAL RESPONSIBILITY AND THEIR EFFECT ON FIRM PERFORMANCE. PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT)[Internet]. 2014;7(27):73-90. Available from: https://sid.ir/paper/181904/en

IEEE: Copy

SADEGH FEIZOLLAHI, ADEL FATEMI, and ALIREZA SHIRMOHAMMADI, “INVESTIGATING THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND SOCIAL RESPONSIBILITY AND THEIR EFFECT ON FIRM PERFORMANCE,” PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT), vol. 7, no. 27, pp. 73–90, 2014, [Online]. Available: https://sid.ir/paper/181904/en

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