The Impact of Cultural Intelligence on Sustainable Social Business Performance

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Latifi Mohammad Mehdi; Soltanifar Ehsan; Soltani Hossein Ali; Gholami Sarvenaz; Khani Pordanjani Sajjad

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Journal Paper

Paper Information

Journal: Social Business Year:2025 | Volume:1 | Issue:2 Page(s): 195-211

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Title

The Impact of Cultural Intelligence on Sustainable Social Business Performance

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Keywords

Business Performance

Cultural Intelligence

intercultural adaptation

Social Business

Sustainable Business

Abstract

Recently, identifying the factors influencing various dimensions of Cultural Intelligence and cross-cultural adaptation among immigrant employees in the workplace, as well as their impact on performance, has emerged as a critical area of interest for both researchers and organizations. Individuals with higher levels of Cultural Intelligence possess a greater capacity to comprehend unfamiliar cultures and adapt their behaviors to function more effectively in diverse cultural environments. Cultural Intelligence, defined as the ability to succeed in intercultural interactions, is particularly vital in professional settings. In today’s globalized world, Cultural Intelligence has become an indispensable tool for managers and employees who engage with colleagues, clients, partners, competitors, government officials, and other stakeholders in the business ecosystem. This study aims to investigate the impact of Cultural Intelligence on organizational performance, with a specific focus on the role of cross-cultural adaptation among employees working in airports across the country. The research adopts a descriptive and survey-based approach and is applied in nature. A sample of 406 employees from various airports nationwide was selected using convenience sampling. Data were collected through a standardized questionnaire and analyzed using both descriptive and inferential statistical methods, including the Kolmogorov-Smirnov test, multiple regression analysis (to predict the criterion variable based on predictor variables), and independent t-tests. The analyses were conducted using SPSS 22 and LISREL software.The findings of this study reveal a significant relationship between Cultural Intelligence and sustainable social Business Performance. Additionally, cross-cultural adaptation was found to have a positive and statistically significant impact on performance. These results underscore the importance of fostering Cultural Intelligence and cross-cultural adaptability in organizational settings, particularly in environments characterized by cultural diversity, such as airports.

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