STUDY OF CUSTOMERS’ BEHAVIORS IN DEPARTMENT STORES BASED ON BUYING TYPOLOGY

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HAMIDI NASER; QARAGOZLOU ABDORREZA

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Paper Information

Journal: JOURNAL OF BEHAVIORAL SCIENCES Year:2014 | Volume:5 | Issue:18 Page(s): 111-137

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Information Journal Paper

Title

STUDY OF CUSTOMERS’ BEHAVIORS IN DEPARTMENT STORES BASED ON BUYING TYPOLOGY

Author(s)

HAMIDI NASER | QARAGOZLOU ABDORREZA | Issue Writer Certificate

Keywords

STORES AND SUPERMARKETSQ2

BENEFIT – SEEKINGQ2

BUYING MOTIVATION (CONSUMER PSYCHOLOGY)Q2

Abstract

Today, the efficiency of the world market has increased through internationalization of retail selling. Among methods and different models of these sellers, discount is one of the fastest forms of development within or out of country. Buying and the related activities, however, are corresponded to stores, culture, economy, etc. Most studies have been done by the west societies and are based on the west culture. This research is of survey type done customers in stores, their motivation and type of buying based on motivation and the related activities. On the whole, 385 questionnaires were distributed to customers of discount-provider Iranian stores in Qazvin city and 300 complete ones were gathered to be analyzed. Two analyzing factors for these customers were identified as follows: 1) social – recreational; 2) BENEFIT – SEEKING. The population members were assigned into 3 groups based on their buying motivation through cluster method. Group 1: social – recreational (46 - %15 of the population); group 2: benefit – seeker customers (81 - %27 of the population); group 3: customers with mixed motivation (173 - %58 of the population). Finally, types of clusters, environments, discount-provider stores and managerial reasons were discussed based on the results of the research.

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APA: Copy

HAMIDI, NASER, & QARAGOZLOU, ABDORREZA. (2014). STUDY OF CUSTOMERS’ BEHAVIORS IN DEPARTMENT STORES BASED ON BUYING TYPOLOGY. JOURNAL OF BEHAVIORAL SCIENCES, 5(18), 111-137. SID. https://sid.ir/paper/190473/en

Vancouver: Copy

HAMIDI NASER, QARAGOZLOU ABDORREZA. STUDY OF CUSTOMERS’ BEHAVIORS IN DEPARTMENT STORES BASED ON BUYING TYPOLOGY. JOURNAL OF BEHAVIORAL SCIENCES[Internet]. 2014;5(18):111-137. Available from: https://sid.ir/paper/190473/en

IEEE: Copy

NASER HAMIDI, and ABDORREZA QARAGOZLOU, “STUDY OF CUSTOMERS’ BEHAVIORS IN DEPARTMENT STORES BASED ON BUYING TYPOLOGY,” JOURNAL OF BEHAVIORAL SCIENCES, vol. 5, no. 18, pp. 111–137, 2014, [Online]. Available: https://sid.ir/paper/190473/en

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