Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making

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KAZEMI NASTARAN; KAMALI AHMAD; BOZORGI AMIRI ALI

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Journal: New Marketing Research Journal Year:2019 | Volume:9 | Issue:1 (32) Page(s): 39-56

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Information Journal Paper

Title

Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making

Author(s)

KAZEMI NASTARAN | KAMALI AHMAD | BOZORGI AMIRI ALI | Issue Writer Certificate

Keywords

PricingQ1

Multi-criteria Decision-makingQ1

Analytic Network ProcessQ1

TOPSISQ2

Interval Valued Fuzzy UncertaintyQ1

Abstract

Pricing is one of the most important decisions having significant impact on companies’ profitability. The right price led to attracting customers and increasing their satisfaction. Therefore, the managers are always looking for procedures to compare Pricing strategies and choose the best Pricing strategy. Since the Pricing has uncertain and multi-attribute structure, applying Multi-criteria Decision-making methods are appropriate in Pricing. This paper proposed an interval valued fuzzy decision making method for Laboratory Services Pricing. This approach consists of interval valued fuzzy ANP for calculating the weight of criteria and interval valued TOPSIS for determining the weight of solutions. Finally, by multiplying company weight and a ratio the Laboratory Services price is proposed to the real case company. The result shows the applicability of the proposed approach. Also, the results of validation indicate the accuracy of the proposed model, the effectiveness of Interval Valued Fuzzy Uncertainty and interdependence between criteria on Pricing issue.

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APA: Copy

KAZEMI, NASTARAN, KAMALI, AHMAD, & BOZORGI AMIRI, ALI. (2019). Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making. NEW MARKETING RESEARCH JOURNAL, 9(1 (32) ), 39-56. SID. https://sid.ir/paper/194481/en

Vancouver: Copy

KAZEMI NASTARAN, KAMALI AHMAD, BOZORGI AMIRI ALI. Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making. NEW MARKETING RESEARCH JOURNAL[Internet]. 2019;9(1 (32) ):39-56. Available from: https://sid.ir/paper/194481/en

IEEE: Copy

NASTARAN KAZEMI, AHMAD KAMALI, and ALI BOZORGI AMIRI, “Laboratory Services Pricing by using Interval Valued Fuzzy Multi-criteria Decision-making,” NEW MARKETING RESEARCH JOURNAL, vol. 9, no. 1 (32) , pp. 39–56, 2019, [Online]. Available: https://sid.ir/paper/194481/en

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