The Antecedents of Positive Attitude towards Domestic Products; a Survey on Two Different products

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HASSANZADEH MAHMOOD; Khodadad Hosseini Sayed Hamid; Moshabbaki Esfahani Asghar; AHMADI PARVIZ

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Journal: New Marketing Research Journal Year:2019 | Volume:9 | Issue:2 (33) Page(s): 129-148

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Title

The Antecedents of Positive Attitude towards Domestic Products; a Survey on Two Different products

Author(s)

HASSANZADEH MAHMOOD | Khodadad Hosseini Sayed Hamid | Moshabbaki Esfahani Asghar | AHMADI PARVIZ | Issue Writer Certificate

Keywords

country of origin effectQ1

positive attitude towards domestic productsQ1

consumer ethnocentrismQ1

supporting Iranian goodsQ1

supporting domestic carsQ1

supporting domestic riceQ1

Abstract

In the year named as "supporting Iranian goods", more attention has to be paid to consumers’ tendency to prefer domestic products which is a major research topic in International Marketing field. In this vein, the present study attempts to explain the difference of the positive attitude towards domestic products in different product categories. The authors adopted a model based on country of origin (COO) effect studies, to explain the consumers’ disposition toward domestic products at the level of product categories, and for its empirical testing, collected 297 analyzable questionnaires about domestic cars and 217 analyzable questionnaires about domestic rice based on virtual snowball sampling method and applied the Partial Least Squares (PLS) method in modeling. The results show that consumers’ attitude towards domestic products is different between the two product categories and “ more satisfaction with products and prices” and “ less risk perception” intensify the consumer ethnocentrism and their positive attitude towards domestic products in the both product categories. The findings confirm the positive effect of the producers’ capabilities on the positive attitude towards domestic automobiles but they don’ t confirm this effect for domestic rice. This survey denotes that consumers’ willingness to "Support Iranian Goods" is largely formed within industries; thus by long-term plans more support for domestic products can be achieved.

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APA: Copy

HASSANZADEH, MAHMOOD, Khodadad Hosseini, Sayed Hamid, Moshabbaki Esfahani, Asghar, & AHMADI, PARVIZ. (2019). The Antecedents of Positive Attitude towards Domestic Products; a Survey on Two Different products. NEW MARKETING RESEARCH JOURNAL, 9(2 (33) ), 129-148. SID. https://sid.ir/paper/194496/en

Vancouver: Copy

HASSANZADEH MAHMOOD, Khodadad Hosseini Sayed Hamid, Moshabbaki Esfahani Asghar, AHMADI PARVIZ. The Antecedents of Positive Attitude towards Domestic Products; a Survey on Two Different products. NEW MARKETING RESEARCH JOURNAL[Internet]. 2019;9(2 (33) ):129-148. Available from: https://sid.ir/paper/194496/en

IEEE: Copy

MAHMOOD HASSANZADEH, Sayed Hamid Khodadad Hosseini, Asghar Moshabbaki Esfahani, and PARVIZ AHMADI, “The Antecedents of Positive Attitude towards Domestic Products; a Survey on Two Different products,” NEW MARKETING RESEARCH JOURNAL, vol. 9, no. 2 (33) , pp. 129–148, 2019, [Online]. Available: https://sid.ir/paper/194496/en

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