DESIGNING CUSTOMER AGILITY MODEL BASED ON ORGANIZATIONAL DYNAMIC CAPABILITIES: EFFECT OF IT COMPETENCE, ENTREPRENEURIAL ALERTNESS AND MARKET ACUITY

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KHODAMI SOHEILA; KHODADAD HOSSEINI SEYED HAMID; MOSHABBAKI ASGHAR; AZAR ADEL

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Journal: New Marketing Research Journal Year:2012 | Volume:2 | Issue:1 (4) Page(s): 1-24

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Title

DESIGNING CUSTOMER AGILITY MODEL BASED ON ORGANIZATIONAL DYNAMIC CAPABILITIES: EFFECT OF IT COMPETENCE, ENTREPRENEURIAL ALERTNESS AND MARKET ACUITY

Author(s)

KHODAMI SOHEILA | KHODADAD HOSSEINI SEYED HAMID | MOSHABBAKI ASGHAR | AZAR ADEL | Issue Writer Certificate

Keywords

CUSTOMER AGILITYQ2

MARKET ACUITYQ2

ENTREPRENEURSHIP ALERTNESSQ2

ORGANIZATION PROCESS OUTPUTQ2

Abstract

Today organizations face great environmental turbulence. High levels of environmental turbulence can paralyze a firm’s operations. Actually outputs of organization process in such environments depend on the firm’s ability to change management and its flexibility. Since one of the important changes in the turbulent environments is changing of needs and preferences of customers and also based on new marketing approach, in order to consider customer's needs, CUSTOMER AGILITY has been identified as the vital competency for the survival of organizations. Given the critical role of CUSTOMER AGILITY in turbulent competitive environment, this concept has attracted many researchers of management science in recent years. Therefore, it is vital for organizations to find how to achieve this important capability and it is important to note that very few researches have been done in this regard. Since one of the important tools for achieving CUSTOMER AGILITY in the organization is dynamic capabilities, therefore in this research the model of formation of CUSTOMER AGILITY in organization based on dynamic capabilities has been proposed and examined in electronics industry of Iran. The model includes IT competencies, entrepreneurial and MARKET ACUITY for improving the output of organizational process. This model has been developed based on three management areas of strategic management literature related to dynamic capabilities and the literature of entrepreneurship and information technology. Findings of the sample approve the research model. In addition, it is concluded that dynamic capabilities of the organization will help shaping CUSTOMER AGILITY and CUSTOMER AGILITY has a positive effect on quality and efficiency of the process output.

Cites

EXAMINING VALIDITY AND RELIABILITY OF ENTREPRENEURIAL ALERTNESS SCALE AMONG AGRICULTURAL GRADUATES IN AGRICULTURAL COMMERCIAL COMPANIES IN KERMAN PROVINCE

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APA: Copy

KHODAMI, SOHEILA, KHODADAD HOSSEINI, SEYED HAMID, MOSHABBAKI, ASGHAR, & AZAR, ADEL. (2012). DESIGNING CUSTOMER AGILITY MODEL BASED ON ORGANIZATIONAL DYNAMIC CAPABILITIES: EFFECT OF IT COMPETENCE, ENTREPRENEURIAL ALERTNESS AND MARKET ACUITY. NEW MARKETING RESEARCH JOURNAL, 2(1 (4)), 1-24. SID. https://sid.ir/paper/194500/en

Vancouver: Copy

KHODAMI SOHEILA, KHODADAD HOSSEINI SEYED HAMID, MOSHABBAKI ASGHAR, AZAR ADEL. DESIGNING CUSTOMER AGILITY MODEL BASED ON ORGANIZATIONAL DYNAMIC CAPABILITIES: EFFECT OF IT COMPETENCE, ENTREPRENEURIAL ALERTNESS AND MARKET ACUITY. NEW MARKETING RESEARCH JOURNAL[Internet]. 2012;2(1 (4)):1-24. Available from: https://sid.ir/paper/194500/en

IEEE: Copy

SOHEILA KHODAMI, SEYED HAMID KHODADAD HOSSEINI, ASGHAR MOSHABBAKI, and ADEL AZAR, “DESIGNING CUSTOMER AGILITY MODEL BASED ON ORGANIZATIONAL DYNAMIC CAPABILITIES: EFFECT OF IT COMPETENCE, ENTREPRENEURIAL ALERTNESS AND MARKET ACUITY,” NEW MARKETING RESEARCH JOURNAL, vol. 2, no. 1 (4), pp. 1–24, 2012, [Online]. Available: https://sid.ir/paper/194500/en

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